Owning a business is much like owning a baseball team. You have the minor leagues and the major leagues. Household names fall in the latter as do the biggest profits, so it only makes sense that everyone would want to try and shoot for the big leagues with their brand. The thing about making that change is that you may be doing some things with your relatively new brand while in the minor leagues that won’t work when you try to make your brand big. You may even find that some things you’ll learn about shifting to the major league...