S%#t PR People Do That Journalists Hate [SlideShare] + MORE

  

In my career as a freelance illustrator, map-making has become a favorite specialty of mine. With each map assignment, I virtually travel across the globe, visiting places I’ve never been. Most recent was a “trip” to New Zealand for a sampling of local Wellington beer for Draft Magazine…

Working on new landing page tests can sometimes get tedious.
What do I test? What’s going to give me the biggest lift in conversions? Where do I get ideas from?
Critiquing your own landing page can be difficult especially if you were the one who designed it. Sometimes you can get too close to a project and lose sight of easy opportunities that are right in front of you…

Optimize your paid search, SEO and internet marketing campaigns. Attend Search Engine Land’s SMX East in New York City, October 1-3. Register before Super Early Bird rates expire next week. Build your own program by selecting tactical sessions across our multi-track agenda including:…

Please visit Marketing Land for the full article…

If you truly want to maximize your reach on Facebook and Google+ when you share content, look no further than our client, Angie’s List. Many folks (like us) push our content to social media utilizing a host of publishing applications like Hootsuite or Buffer.
The problem is that our articles are seen on Facebook and Google+ with minimal reach…

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MarketingSherpa Lead Gen Summit 2013 is a chance for marketers to learn through real-world case studies and practical application how to improve the entire lead generation process, from lead capture to sales hand-off. In anticipation of this event, here is a video excerpt of a session from last year’s B2B Summit, “B2B Gamification: How Autodesk used game mechanics for in-trial marketing…

Here is a simple, powerful 3 step process, to help you totally overcome the impact or fear of negative criticism.
Broadly, all of your critics can be divided into 1 of the following 2 groups:

Those who want to help you and encourage you.
Those who want to hinder you and see you fail.

It’s the second type of critic, which I want to talk to you about today…

I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”
It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists…