Return of the Content Marketing Know-It-All + MORE

Yes, it’s back again! The Content Marketing Know-It-All is here to answer your questions.
This time, we’ve taken a few questions from recent comments here on the blog, a few from the comments on the earlier post, and one from the forums inside Authority, our brand-new education and networking community for content professionals…

As I mentioned on this post, one element that virtually any sales page should have is a list of testimonials. That is, people who bought/used the product in the past and liked it.
Getting those testimonials is not always straight forward, so here are some strategies you can use for this purpose:
1. Don’t Use Fake Testimonials
I’ve seen people around the web encouraging you to create fake testimonials while you don’t have any…

To conquer a niche, you need to ensure that it is highly profitable with low competition. You need to dominate it. You need to establish your authority in it. You need to ensure to beat your competition. But, in order to do it, you have to analyse your niche very carefully before putting your hands in it…