Practical Tips for Modern SEO From the Best Minds in Europe + MORE

Local search optimization is hot. Where once web users wanted global information, increasingly they want more personal results that literally get them right where they live.

Consider these facts:

A 2011 Search Engine Land report showed that 59% of consumers look for local businesses each month and 54% of searchers use zip codes and city and town names to localize results…

By learning how to take appropriate action, we can swap regret and frustration for progress. That’s what this brief post is all about.
From abstract to reality
The product we never launched, the service we never developed, the partnership we never formed, the meeting we never requested – these are all common examples of things we look back on with regret…

According to a CMI and MarketingProfs study, 91% of B2B Marketers are using content marketing and that means a few things:
First, it means content marketing has gained critical mass within the popular marketing mix and any company in a competitive industry would be hard pressed to attract business without it…

The only certainty in the SEO world — or, really, the digital marketing world — is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Teddy Hunt – Enjoy!
photo credit Via Flickr by FaceMePLS
With 79 percent of Americans working remotely at least part of the time, it seems the days of copywriters chained to cubicles are far behind us. However, leaving the desk behind can take some getting used to…

From the way we talk about content marketing, you’d think it was a new thing invented for use on the internet. But content marketing goes way back. I mean, waaaay, back. Look at this example from the History of Content Marketing Infographic.
More recent examples include a safe driving book from Michelin Tires which was published in 1900 and the free 1904 Jell-O recipe booklet which led to millions in sales for the product…

We all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand recognition. As a major player, Twitter is one of the most important and popular social media networks frequented by users around the globe.Obtaining a high number of followers is a landmark goal of many Twitter users…

Content is King, but who’s the King of Content? Image Source.
If you work in content marketing, you already know how much is out there about best practices, SEO tactics, and generating great content.
There are so many articles, ebooks, and self-proclaimed experts that it’s hard to tell what’s legitimate…

WordPress, Joomla, K2, Drupal, TYPO3, Blogger, Tumblr… have you ever needed to migrate from one site to the other? We have and it’s often torturous and requires a ton of manual effort. Not only that, but even once you have the content transferred, it often doesn’t deal with users, category and tag taxonomies, URL slugs, comments or images…

As new disciplines emerge – like content marketing in the digital age – new jargon blossoms like wildflowers in a new meadow. Or sometimes like clods of cow shit.
Whichever category you put the term ‘Persona’ into (for me, it’s bovine-centric), you can’t deny that it’s won a permanent place in the B2B content marketing canon…

Trust and authority… they’re the only two words that are central to a content marketing strategy, in my opinion. As businesses and consumers look online to research your products and services, they have probably already made a decision to purchase. The question is whether or not they’re going to purchase from you…

It’s time to hear about Android, from Google’s Android team. About a billion members doing a “fireside chat” here at Google I/O. I’m not sure what marketing aspects may come out of this one, but you never know. At any rate, I’m here, I’m ready to live blog…..