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The beauty of typography has no borders. While most of us work with the familiar Latin alphabet, international projects usually require quite extensive knowledge of less familiar writing systems from around the world. The aesthetics and structure of such designs can be strongly related to the shape and legibility of the letterforms, so learning about international writing systems will certainly help you to create more attractive and engaging Web designs…

Color matters a lot. It creates energy and excitement around your brand.
Or completely detracts from it.
So how do you know which colors are right for your brand?
Your brand colors should have the right emotional association and match your brand’s unique style. Two infographics can show you how to do that…

There are a ton of ideas out there on how to come up with content inspiration when you’re stuck. But my favorite content trick comes from customer Marcus Sheridan — and it’s so good, even the New York Times approves. 
All you have to do is answer the questions your audience is asking. And how can you do it? One way is through keyword research! You can do this with any keyword research tool — we use HubSpot’s Keyword Tool to do this, but if you’re not a HubSpot customer, you can use your own tool…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick Google announced today that it has received Media Rating Council…

Please visit Marketing Land for the full article…

Today, I want to recommend a wonderful, free resource to you. I’m talking about (drum roll please) the PicMonkey app!

PicMonkey and me
In short, PicMonkey is a web based app you can use for free, to edit photos and create designs. However, that brief description does not do the app justice. Not even close…

Is it finally feeling like Spring where you live? I sure hope so, otherwise you may wish to consider moving!
If you were to move to New Jersey, you may find a new best friend in Michael Streko, co-founder of KnowEm and one of the easiest guys to get along with that you’ll meet. I managed to take away his focus from growing KnowEm for just enough time to answer six questions…

We’ve all been there haven’t we. Toiling away on your client’s marketing campaign, doing crazy hours and multi-tasking like the best of them. Trying your best to make sure everything is in place, so that things run as smoothly as possible when you go live. I’ve certainly been there and I’ve lost track of the amount of hours I’ve spent running around like a madman…

Just a heads’ up that this video does have some colorful language. If you’re at work, you may need to put on the headphones. This is a pretty straight forward message from Gary Vaynerchuk. I love the message that social media is a long-term strategy and it’s one that most companies fail to understand…

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road…

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges, crises, pitches and meetings, we are easily seduced by the sirens of Completion: get […

The best marketers, unless they can afford a team of marketers of their own, usually market themselves rather horribly? Why? You guessed it – they’re busy marketing other people.Related Articles
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The power of social media is the ability of your audience or community to echo your message to extend its reach. For marketers, the skillset they need to master is the ability to ensure they utilize messages that are remarkable. Recognizing that images significantly increase the chances of your message being shared means that your social media marketing efforts must incorporate imagery…