Playlist: Coachella From the Top, Down + MORE

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Navigation is often considered a core element of website usability.
If you routinely put navigation on every single page of your website, you will likely be shocked by one of our recent discoveries …
 

 
You can watch the full free Web clinic – “The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles” – to hear Flint McGlaughlin, Managing Director, MECLABS, explain three other surprising findings from our optimization testing and experimentation…

Mobile advertising has been a hot topic lately. In fact, we’ve seen a number of online platforms invest heavily in mobile as a way to monetize their businesses and leverage the popularity of mobile adoption among users. And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips…

This week I’m working from the top, down…because apparently I’m a glutton for punishment and just can’t help thinking about Coachella.Related Articles
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As you may have guessed from my previous post on academic copywriting research, I love making scientific studies play nice with small-business advice.
There is a lot we can learn from this rigorous research, but it can be hard to know where to start.
To help you get your feet wet, below we are going to look at 25 bite-sized overviews of some of my favorite research that combines small-business tactics and academic research…