Moving Forward With a Broken Compass: A Plea to SEOs
– searchenginewatch.com/seo
The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don’t do it. Always remember there are real people behind the numbers you put into your spreadsheet.
Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1
– searchengineland.com
The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase….
Work Easily With Small Business Owners and Large Corporations in Developing Excellent Digital Marketing Campaigns
– searchenginepeople.com/blog
In the five years that I have worked within the world of search engine optimization and social development, I have had the opportunity to work with businesses and clients that run the gamut in size and access to resources. From couples running an e-commerce website in their basement to Fortune 50 brands, both types of businesses have their own unique considerations for managing an online marketing campaign…Why We Can't Just Be SEOs Anymore – Whiteboard Friday
– seomoz.org/blog
Posted by randfishThere's a movement happening in our industry, and many folks are changing their practices and titles from "SEO" to "online marketing, inbound marketing, and/or earned media marketing." Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an SEO in today's game, or are we missing the bigger picture?
In today's Whiteboard Friday, Rand shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large…