Matt Cutts: Google Didn't Make Panda & Penguin to Force People to Buy Ads + MORE

Posted by Erica McGillivray
 I’m really excited that we’re bringing Karen McGrane, CEO at Bond Art + Science, to this year’s MozCon. A veteran of the content world, she’s a champion of making great content accessible to your audience. Karen proclaims that mobile is the best thing that’s ever happened for content…

I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or mass produce activities that are not scalable — we can get down to action that can actually move the needle. One such….

This is one of the questions I get asked most when I speak at events or offer marketing advice: how do I figure out who my target customer segment is (or alternatively, how do I learn more about my audience)?
This is usually said in response to my asserting fiercely that you should have a narrowly focused target segment and to know that segment well…

Posted by Savvy Panda
What makes some brands simply average and others extraordinary? Why do some brands instantly stick in your mind and others draw a blank? Although there are a handful of factors that contribute to an extraordinary brand, there is one that is absolutely critical; humanizing your brand through building brand personality…

Are algorithmic updates created solely to force webmasters to buy ads and increase Google’s bottom line? While it’s no conspiracy that Google wants to make profits, Google’s Matt Cutts says updates are only designed to improve the user experience.