MapQuest Reinvents Itself with Priceline Partnership and New Customer Tools + MORE

Business is having a love affair with big data. In the last few months it seems that every conference and webinar I come across has “big data” on the agenda.
Big data is the allure of more. More information. More access to behavior. Opportunities for more sophisticated analysis.  The thinking goes likes this: If we know every move people make then we not only know everything,  but we can predict everything…

The music discovery service We Are Hunted has announced that it’s joining Twitter. The news hit almost at the same moment that American Idol host Ryan Seacrest tweeted about “playing with @twitter’s new music app.” Together, those two items should open new marketing…

Please visit Marketing Land for the full article…

Every company has to grow and change with the times, but it’s even more vital when you’re in the internet biz. In a few short years, we went from using AOL and dial-up to Facebook and high-speed modems. Reinvention isn’t an option, it’s essential.
MapQuest spent the last 16 years helping people find their way…

Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel.If a keyword wasn’t working out, no problem! I could change the ad, or optimize the bids, or chose entirely different keywords. I could measure and optimize anything and everything, which enabled me to create very sophisticated and profitable paid search campaigns…

Welcome back to another article in this series on email marketing.
So far we’ve covered…
1) Email Marketing: What’s Working Today
2) Which Email Marketing Service Is Right For You?
3) The Cold Hard Truth About Email Frequency
In the last article, we discussed the different between autoresponders and broadcast emails…

Thursday is guest post day here at Duct Tape Marketing and today’s gust is Natalie Chan – Enjoy!
It’s no longer enough for a small business to build a website, Facebook page or twitter profile and hope that people will flock to it, bringing new business.
To ensure a strong online presence, you need good content…

  

Liverpool FC fans sing “You’ll Never Walk Alone” to their players during matches. UX research is best done when a team is involved. When you run UX research on your own without active observers, you are missing its point. This article describes and gives you a tool I created called the Rainbow Spreadsheet…

Here are 2 essential areas to focus on, if you want to attract the attention of prospective clients and inspire them to take action.
Once you have improved your listening skills, it’s time to invest in the following.

1: Have something worth saying
If you want to get your voice heard by your marketplace, you need to have something interesting to say…

Audience for “Integrating Blogging with Content Marketing to Inspire Action”
This week was the start of a 6 speaking event extravaganza over the next 30 days or so and what a kickoff. The inaugural Social Media Marketing World in San Diego put on by Mike Stelzner and the team at Social Media Examiner was nothing less than impressive…

Here’s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here’s some more food for thought: According to MarketingSherpa’s Landing Page Optimization Benchmarks Report, layout is a major factor in website performance…