Landing Page Optimization: Color emphasis change increases clickthrough 81% + MORE

Whether or not it’s fair to classify WordStream as a startup, we certainly still think of ourselves that way. And one of the challenges of startup life is the rapid growth – meaning our needs often outpace our hiring.[More: 50 Things Every Content Marketer Should Know]Lately, that’s the case with content creation, so we’re looking for a few good freelance writers to help us out…

This morning, Google posed a question: “What if we told you that during your lifetime, Google could create millions of custom maps…each one just for you?”
You’d say, “Of course you can! You’re Google!”
We’ve sipped the Kool-Aid and it tastes good.
Introducing (insert fanfare here) the new Google Maps!!

This nifty number isn’t just about how to get from here to there…

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound…

How does this apply to me?
That should be the question we ask when encountering learning about the digital marketing world. Whether you’re reading a blog, a book, attending a webinar or conference, the one thing you won’t likely get is advice and examples that are directly applicable to your specific business…

What makes a home page great?
If your answer involves fancy technology or loads of affiliate links, you’ve missed the point.
According to Steve Krug in Don’t Make Me Think, the home page has four jobs:

Show me what I’m looking for.
Show me more.
Show me where to start.
Establish credibility and trust…

We’ve been working the last few months on getting some video equipment for DK New Media. While we have incredible video companies that we have do the hefty lifting, from time to time, we’re finding that we want to record and mix video as well – and we want it to look professional. Our graphic designer is also well-versed at mixing video and audio so we went to work on finding some basic equipment to start…

When I spoke in San Diego on Social Media Trolls, Crisis and Blunders, the most important aspect of the entire speech was the unnecessary fear that’s perpetuated through social media whenever a company slips up.
The half-life of a social media meltdown is directly related to how quickly the next company slips up…

Success today doesn’t mean being one thing or another. It means being a chameleon. It means adapting when we need to adapt, and being smart enough to realize the need for change.Related Articles
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Visual content is certainly trendy – see the meteoric rise in infographics and social engagement with images as proof. Yet the need for content that appeals on a visual level and presents information in a more engaging format than text goes far beyond what is cool or fun to create.
In creating curriculum and learning materials for students (child to adult) and their teachers, I learned just how important visuals are in meeting the needs of different types of learners…

If you want clients and prospective clients to think of you as the go-to person, for whatever service you provide, I believe you’ll find this post really useful. It’s based around 3 steps you can take, which will change the way people think and feel about you, so you become their irresistible choice…

No women in tech? Women are invisible in tech? As part of the pushback against such problems and sometimes mistaken assumptions, Google I/O featured an end-of-day session with seven women who’ve been extremely successful in tech. And the advice they shared was hardly for women only. Speaking…..

  

Now powering over 17% of the Web, WordPress is increasingly becoming the content management system (CMS) of choice for the average user. But what about websites built with an outdated CMS or without a CMS at all? Does moving to WordPress mean starting over and losing all the time, energy and money put into the current website? Nope!
Migrating a website (including the design) over to WordPress is actually easier than you might think…

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Color can be used to guide customer thinking on a landing page by placing stronger emphasis on particular elements in your offer, and less emphasis on others.
Today’s MarketingExperiments blog post will show how the MECLABS research team discovered the impact color emphasis has on conversion…