“Keep your finger on the pulse of what your readers love/hate/need/want” + MORE

If you design a course for everybody — and try to sell to everybody — you’ll dilute your voice, neuter your material, and be stuck with lackluster sales and unhappy customers.
One size has never fit all!
You probably know this already, right? You know about targeting your market, nicheing down and all that…

Two friends of mine are working on a project where they sell a study guide for an important exam here in Brazil. They have basically two product options available: a digital version and a print one. The price of the digital version is about half of the printed one. Which one do you think is selling more?
On most markets the cheaper version of a product will always outsell the most expensive one, but with some clever marketing they managed to make the print version outsell the cheaper digital one almost two to one…

Stay in touch with your readers. Whether it’s through social media interactions, comments, or whatever, keep your finger on the pulse of what they want to see more of and what they love/hate/need/want.

Google+ users can now add some flare to their profiles with animated GIF avatars. Google announced the new platform on it’s official Google+ page along with instructions on how to complete the process.
Once you have a Google+ account you can setup your GIF image by simply clicking on your profile picture and choosing the GIF you want to use…

A tuning fork vibrates at a particular pitch when you strike it against a hard surface. It emits a pure tone that musicians can use to tune their instruments (like violins and guitars).
One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you…

Every day I get a ton of emails from people who are wanting to guest post for this blog, but it’s come to the point where it’s simply too much to handle. Another problem with all of the guest blogging requests is that many of these are from link builders and seo spammers trying to build up links to their site…

Yesterday we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School.
Build a CULTURE of Community – Not Just Engagement
Let me start by repeating the advice I gave yesterday that building community and reader interaction on a blog takes time…

Guest Post – Our host is Chris Hickman, Social media is a huge part of Blogging from social traffic to SEO.In this post we look at how Bloggers can best use social media in 2013 and beyond.See How To Become a guest author on Spice Up Your Blog.

There are several paths that bloggers and marketers take in order to increase links and web traffic…