How to Move Rankings Up On Older, Existing Content – Whiteboard Friday + MORE

Posted by randfish
Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you've been targeting for awhile, how can you move up to move the needle on your business?

Adjusting your existing, quality content can be used to help bump your site up in the SERPs…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visiblity & Keyword Competition Values Bing Ads announced a number of updates last…

Please visit Search Engine Land for the full article…

Firefox add-ons can provide great tools for bloggers, web-designers, SEOs, and other netizens to ease their job. Some of these add-ons may be very simple while others may introduce features that can compete with professional software.
Today I'm going to explore some the best add-ons for web research…

Using the new markup will allow Google algorithms to understand which image on your server is your preferred logo. If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site.