Guest Post: One of Facebook’s Most Underestimated Advertising Tools + MORE

It was a busy week in the realm of Microsoft – thank god that isn’t an MMORPG – so we shall have to be summary in our notes today. Check your coffee mug, is it full? We have some ground to cover.
Before we dive in, double check that you are following TNW’s Microsoft channel on Facebook, and Twitter…

Facebook has brought its Promoted Posts feature for pages to its mobile apps for iOS and Android, as well as m.facebook.com. At the same time, the company has begun testing different targeting options for page owners using the desktop version, in some ways limiting the control people have over their ads…

Facebook has given its main “f” logo icon a makeover, flattening the design by removing the pale blue bar along the bottom, which gave the icon a reflective sheen/slight 3D effect, as well as moving the position of the f so it now bleeds right off the bottom. The overall effect is a simplified, unfussy and clean looking design with the f more clearly leaping out…

Facebook product manager Antonio Garcia-Martinez, who spearheaded the social network’s moves into the retargeting space with the Facebook Exchange, this week had his last day with the company.
Garcia-Martinez came to Facebook in April 2011 after his company AdGrok sold to Twitter. He says FBX was built by a team of three in one month…

This is a guest post by Mario Zelaya, Managing Director at Majestic Media, a Facebook Preferred Marketing Developer & digital marketing agency, specializing in custom apps and promotions for web and mobile.
Facebook has been vigilant in its effort to improve adverting options on the Facebook Platform…

I Drive Safely is this week’s top gainer in the People Talking About This Metric for product and service pages. The page has seen almost one million total engagements over the week, with only 117,000 total Likes. The page drew over 826,000 additional engagements week over week.
We compiled this list of top gaining product and service pages with our PageData tool, which tracks page growth and engagement across Facebook…

Timeline, once a place for individuals to share status updates and photos, are now becoming an important piece of real estate for businesses. Facebook has rolled out a new section to Timeline that lets members highlight the Facebook Groups they’re a part of. This update follows a series of others that have added similar modules to the layout…

Suspect Dzhokhar Tsarnaev, F.B.I. photo
A liveblog of the manhunt for the two suspects identified in the Boston Marathon bombings was the top story on Reddit this morning, before being bumped by a profile of the M.I.T. police officer who died in a shootout with the suspects.
The thread highlights the public’s appetite for citizen journalism, but also the inherent weaknesses of such an undertaking…

This week, Amazon is hiring a UX designer of personal recommendations, as well as a UX designer of gift cards. Meanwhile, Tapjoy is seeking a technical support engineer, and Play Gamez24x7 is on the hunt for a marketing lead. Get the scoop on these openings and more below, and find additional social media jobs on Mediabistro…

The Internet’s not working. Or at least the self-styled “front page of the Internet.”
That’s the experience for many Reddit users today, as the site has been under attack by a flood of traffic — a distributed denial of service attack — that has rendered the social site’s servers struggling to keep up…

Dzhokhar Tsarnaev, the 19-year-old at-large suspect in Monday’s Boston Marathon bombing, likely used Twitter under the handle @J_tsar, evidence collected by several observers indicates.
Friends of Tsarnaev have confirmed to ABC 7 and BuzzFeed @J_tsar belonged to Tsarnaev, who they say used the nickname “Johar…

Facebook is looking for a product manager to work on the Instagram team. The listing added this week is one of six open jobs focused on the photo sharing service.
Overall, Facebook added 33 new positions to its careers page this week, including a number of openings on the communications, account management, measurement and other teams…