Google Caves on Ad Group–Level Mobile Bids + MORE

Some people hate forms. In fact, nearly everybody hates forms. Fill this in, give me your details, do not pass go until you’ve told me your mothers maiden name. How rude. Personally I love forms. Why? Because I get to write about how annoying they are and how to make them less so.
My biggest pet peeve (pet? let’s say “form” peeve), is when people don’t express what the button will do when it’s clicked, but thanks to some studies done from the infographic below, we can see that using the dreaded word “Submit” as your form CTA copy, reduces conversion rates by around 3% …

Earlier this week Google announced some upcoming changes to Enhanced Campaigns. Soon, advertisers will be able to set mobile bid adjustments at the ad group level:To provide more control and precision over bids in an enhanced campaign, advertisers will soon be able to set a mobile bid adjustment at the ad group level…

When it comes to opt-in forms, the shorter and simpler, the better.
The more time it takes for people to fill a form out, the fewer responses you’ll get. So it’s important to pare down the information you consider critical.
What information is critical? Check out this infographic to learn the latest research…

Bing has been working real hard to poke holes in Google as of late.
Ads attacking Gmail privacy and the Scroogled campaign have been running along side the ‘Bing It On’ challenge that is still being run on TV. Basically Bing is saying that Bing is better because Bing says it is (along with those choosing Bing in the B…

Technorati Media Shares: Where Brands Are Social
Over 90% of brands recently shared with Technorati Media that they have a presence on Facebook, with Twitter and YouTube comig in second and third with 85% and 73%, respectively. Just 26 percent of brand managers report a presence on Google+, lower even than Pinterest at 41%…

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization…

Yesterday my friend Chris Brogan asked if he could write a guest post about what he’s learned growing his own business. I had already planned today’s post but was struck by the harmony of these two. If anything about this post resonates I invite you to read them both.
This past week I was treated to the exceptional gift of contrast…

  

Generated content was first introduced in the CSS2 specification. For several years, the feature was used by relatively few Web authors due to inconsistent browser support. With the release of Internet Explorer 8 in 2009, generated content was rediscovered, and many interesting implementations were adopted for the first time…

Tweet
Ramping up for the fast approaching MarketingSherpa and MarketingExperiments Optimization Summit 2013, this blog post features a video excerpt from one of last year’s presentations.
Watch Steve Parker, Vice President, Direct Marketing Division, firstSTREET, explain how radically redesigning a landing page led to a 500% increase in sales…

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”
All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data…

With a number of unconfirmed announcements and Twitter’s own “Coming Soon” page, there is a steady buzz building for Twitter’s new music app. If rumors are true, Twitter users will receive artist and song suggestions within their newsfeed based on the Twitter accounts they…

Please visit Marketing Land for the full article…