Live @ SMX London: Ready, Aim, Fire… Then Retarget!
– searchengineland.com
If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to…
Please visit Search Engine Land for the full article…
Fixing the Broken Culture of SEO Metrics – Whiteboard Friday
– seomoz.org/blog

As SEO continues to evolve, the metrics that indicate success continue to change with it. However, many of our client's needs don't seem to be changing as rapidly. With clients focused on specifics like the number of links they're getting and weekly ranking reports, it's tough to move the needle in the right direction for true SEO success…
Managing Non-code Projects with GitHub
– searchenginepeople.com/blog

Our company has tried a bunch of different ways to handle knowledge management over the years. With the exception of using Evernote to manage outreach and guest posting, most project management systems have always been either too confusing or flawed.
If one specific tool worked very well for management, it was way too conventional for our analysts…
Rise of the New School SEO Professional
– searchenginewatch.com/seo
There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?
The Complete Guide to Reconversion
– seomoz.org/ugc

A great deal of emphasis is placed on inbound marketing and attracting new customers. However, we should be careful not to neglect the existing clients that we may have. These people are just as important as new customers and more often than not can provide you with a great return of investment…
Forum Spam – A Practical Guide
– seogadget.com/blog
