Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point + MORE

I had a bad customer service experience today, which contained a valuable lesson. I’d like to share that lesson with you.
It started when I needed tech support from my email provider, Mailchimp. Every encounter I have had with their support team has been poor and today’s encounter was no exception…

  

Nearly half a year ago, we introduced our eBook subscription model, also known as the Smashing Library. We knew we were onto something good, realizing that the Smashing Library was the next step in offering quality content — at a price you’ll still be able to afford all of the coffee you need to stay up long enough to read the entire library and, of course, the free eBooks…

Conversion rate optimization is the marketing art of maximizing your investment in existing site traffic, through improvements and problem-solving rather than additional ad spend. At some point in any business site’s lifetime, CRO is a must; for smart marketers, it’s an ongoing process that pays dividends over and over again…

Corporate culture is — and always has been — a big deal here at HubSpot. Since we came up with the first version of our Culture Code many years ago, we’ve continued to focus on creating a company people love. 
Our Culture Code was recently updated (our co-founder, Dharmesh Shah, acted as scribe and spent many hours on it)…

Much has been said in marketing circles about target markets, demographics, psychographics and other ways to define who and what makes an ideal customer.
photo credit: Fulvio’s photos via photopin ccThe notion mostly implies that you determine the makeup of a market that your business seems suited to attract…

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If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at…

There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we can get them, and being self-congratulating and superior when someone misinterprets something literary is one of them. So in this post, I’m going to shame some companies that totally missed the point when it came to using a book, poem or song in their advertising campaigns…

The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites on the burgeoning online video ad market and a share of TV’s outsized ad budgets. As first reported in December, Facebook has been shopping new video ad…

Please visit Marketing Land for the full article…

Ever since the great Super Bowl blackout of 2013 and the ensuing praise of the Oreos brand for ‘capitalizing’ on the moment, the push for real-time marketing has been increasing. What many might not know is that Oreo’s incredible ‘moment’ in the real time spotlight was 18 months in the making…

With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive design as a panacea for all things layout and typography related.
Not only does this save time, money and effort in the long run, but it also gives mobile users the interaction and ease of use they crave…