Video: Does brainstorming really work? + MORE

New York mayoral candidate Anthony Weiner, also known as Carlos Danger in the sexting world, issued an apology this week after more salacious text messages surfaced between him and a twenty-something Indiana woman. The messages were exchanged after he resigned from Congress a year ago amid a sexting scandal, promising to rehabilitate…

When I use my email, I’m a control freak. I label and color-code almost every email I get — for both personal and work email addresses. My inbox is regularly at zero — not because I don’t have emails to respond to, but because upon getting an email notification, I immediately file it away into my “Needs Response,” “To Remember,” or another descriptive label…

Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification…..

For years, I have seen people use brainstorming as a way to generate ideas and solve challenges.

For years, I have found traditional brainstorming sessions to be of very little value.
It seems I am not alone…
Does brainstorming work?
In this RSA video (below), journalist and author, Jonah Lehrer, argues that traditional brainstorming just doesn’t work…

Headlines are a science. Put the artist on the back shelf. Image Source
While there is no shortage of articles that list different headline formulas that you can use on your landing pages, there really isn’t much research available on how these formulas actually perform in real life on real landing pages…

If you were an entrepreneur in the 15th Century, you would probably be a spice trader. These fellows hawked their barrels of cinnamon, cardamon and turmeric all over the globe in return for gold and native goods. (Which they’d then turn around and resell in their homeland as precious, foreign treasures…

The thought of doubling your AdWords profits probably sounds daunting, or even unrealistic.  But what if I told you it’s possible to more than double your profits with mere 20% improvements in your sales funnel?Related Articles
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The purpose of scientific research is to get as close as possible to the “truth” using limited resources available.
But, how close to truth do we actually get with our hypothesis and the data yielded from testing it?
Many scientists and statisticians have developed different validity methods in attempts to answer “How close is a hypothesis to the ‘truth?’”
And, as you would guess …
Different validity methods are also likely to produce different interpretations of data…

In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition.
Below are 9 tools that will help give you an edge in the set up, management and optimization of PPC campaigns… either by saving you time, making your job easier and/or providing revealing data most of your competition don’t have access to…

Those new to SEO might be wondering what all the hullabaloo is about follow links vs. no follow links. Confused? Not to worry, we’re going to clear it all up.What is a Follow Link?To really understand what is going on with follow vs. no follow links, we need to provide a bit of background about how links work in the realm of SEO…

Shut Up & Social Listen written by Guest Post read more at Small Business Marketing Blog from Duct Tape MarketingThursday is guest post day here at Duct Tape Marketing and today’s guest is Shay Wright – Enjoy!
At any given moment, there are literally millions of different conversations happening online, and some of these conversions could actually be related to your specific product or brand…

  

Automation is useful in the work of every designer. It saves precious time on repetitive tasks and helps us solve certain problems more quickly and easily.
You can automate your workflow in Photoshop with actions, which are pretty popular and which most of you already know about and use…