How to Setup a Social Media Business Strategy + MORE

Earlier this month, Facebook announced that it would be officially ending Facebook Payments on September 12. Instead, Facebook will begin using the local currency payments application programming interface (API), making in-app purchases a simpler experience for users.
Though the social network has said that it would be depreciating Facebook-sponsored support for e-commerce payment system, TrialPay offers can still be a viable option for developers interested in utilizing offer walls…

Continuing its efforts to simplify its ad products, Facebook today announced an update to its Ad Manager Reports. These reports help advertisers track and manage their campaigns on the social network.
According to product manager David Baser, the goal of these changes is to give advertisers tools that are “simpler, easier-to-use, and more flexible…

As Facebook’s advertising becomes simpler, more companies are seeing the effectiveness of advertising in the News Feed, opposed to the right-hand sidebar.
Nanigans recently published a study showing the power of News Feed ads, demonstrating that they led to a 26-times higher return on investment compared to the sidebar ads…

A few days after the Miami Heat celebrated their NBA Finals victory, the Chicago Blackhawks brought home the Stanley Cup — the National Hockey League’s greatest prize. Fans of both the Blackhawks and Boston Bruins used Facebook to communicate, as analysis by NetBase found that there were 128,050 public mentions of the championship series on Facebook from June 18 through June 25, accounting for 7…

The next generation of Apple devices may include a fingerprint scanner.
A newly published patent obtained by the company shows a fingerprint scanner that could be embedded within products. Rumored to be included in the upcoming iPhone 5S, the scanner would add an extra layer of security to the iPhone
SEE ALSO: Top 25 Free iPhone Apps of All Time

For instance, when you’re sliding to unlock the phone, it will also simultaneously scan your fingerprint…

Many of Silicon Valley’s major technology companies supported same-sex marriage in briefs filed with the Supreme Court, but Mark Zuckerberg is the only CEO to publicly make an unprompted personal  declaration of support for today’s rulings.
“I’m proud that our country is moving in the right direction, and I’m happy for so many of my friends and their families…

Does your business have a social media strategy? According to research conducted by Constant Contact, over 50% of small businesses need help with social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals. With planning, your small business can use social media […

Now you and Facebook’s CEO can unwind in the same way: playing with Beast. The billionaire’s Puli dog just got his own Facebook Stickers pack, which lets you forgo typing and instead send friends animated images of Beast playing, begging, or wearing the cone of shame. Before you ask “why does this matter?”, consider that this is part of Facebook’s quest to help you communicate complex emotions efficiently…

In February, Twitter announced its first official Ads API partnerships, designed to make it easier and more effective for marketers to create and manage Twitter ads “that are engaging, relevant and useful” for users.
And now the second wave of partners has rolled out. Let’s take a look at who made the cut…

When using Facebook to market your business online and connect with current and prospective customers, your fans are critical to your success. But not all Facebook fans are created equal, and one “like” might not mean the same as the next. That’s why it’s important to understand your fans (and critics!) and what their Facebook personas mean for your business…

July 9-10, 2013
San Francisco, CA

Tickets On Sale Now

Google Glass is for walking around and getting directions to a cafe with perfect espresso. Recon Jet is for kicking your performance into the ultimate high gear and — yes — even saving lives.
The Vancouver, B.C.-based Recon Instruments, which created the first-ever heads-up display for sports in 2010, has launched the Recon Jet for preorders today…

Users of smartphones that are manufactured by Xiaomi will now be able to send international text messages at a faster speed and with more stability, as the Chinese company has collaborated with SAP Mobile Services to launch a messaging service known as enterprise international SMS (iSMS).
Xiaomi’s move comes as it made its first foray into the international space in April, launching its mobile phones in Hong Kong and Taiwan…

ABSOLUT is this week’s top gaining wine and spirit page in the People Talking About This metric. The page has seen a 3 million increase in engagements, likely merging multiple pages into a single global page.
This list of top gaining wine and spirit pages is compiled with PageData, which tracks page growth and engagement across Facebook…