How’s business? + MORE

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Shows Nearly 100 Million Unsafe Browsing Warnings Per Week The Google Safe Browsing system is designed to warn people from…

Please visit Marketing Land for the full article…

According to comScore, Tumblr had 29.2 million unique visitors in March 2013. And in this case the word “unique” has double meaning. Tumblr people are younger and more creative than the folks you’ll see on the other, more popular social networks. Skimming through the site you’ll see endless streams of artwork, witty captions, sarcastic outbursts, and trends that are so new they’re not even a blip on Twitter’s radar…

I’m not opposed to banner ads, but I am opposed to not having banner advertising that provides a strong call to action (CTA) adjacent to relevant content presented to a relevant audience. Too many times, I visit a web site and see a banner ad that has nothing to do with the content surrounding it…

Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it’s still a viable channel. We’re seeing some nice return rates in the B2B industry – which has largely abandoned direct mail…

Our latest white paper is now available for download. Below is an excerpt from the guide. Click here to download the full text of this new, free guide (PDF).8 Simple Things You Might Be Overlooking In Your AdWords AccountAdWords makes it incredibly easy to set up and run a pay-per-click (PPC) ad campaign, but some advertisers assume that after they’ve written an ad, typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the clicks and conversions roll in…

As has been widely reported, Google Reader is shutting down July 1, 2013. Now, in typical Google fashion, no one really knows what will actually happen on the that date, but as I it see you have about three choices if you are to continue to consistently consume blog content.

Move to a new RSS reader
There are actually many options for moving your existing RSS subscriptions to another setup that can pretty much make the change a non event and may even turn up some enhancements…

How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter.
Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking about…

Leadership is a relationship. Listen to your staff and they will listen to you.Related Articles
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I’d like to share an idea with you, which will help you grow your business faster and with more clarity, than ever before. I need to start by asking you a question.
If I were to ask you, ‘how’s business?’, what would your answer be?
You might say business is great or maybe that business is poor…

Have you planned to start a company blog and aren’t sure where to begin? Maybe you’ve created a business blog and haven’t been able to attract the audience and exposure that you intended?
Companies start blogging for a variety of reasons and things don’t always turn out as hoped…

  

Please notice that this article is targeted at newcomers to the industry rather than seasoned designers and developers. The point of the article is to provide a general guide to building meaningful, future-friendly websites today, including strategies, techniques and tools that most Web designers are used to today…

Anyone been to Google today? It’s paying homage to architect Antoni Gaudi, who is most famous for designing the Sagrada Familia church in Barcelona (and may or may not be the origin behind the word “gaudy,” according to some in my friend circle). If you haven’t Googled yet today, the image is to the right — now you’ll understand why it was hailed by Mashable as “barely recognizable…

In abruptly firing Men’s Wearhouse founder and executive chairman George Zimmer, the men’s clothing company has sent a few messages to the marketplace, none of which are likely to help the brand’s reputation or its PR efforts.