A Content Marketing tip your competitors don’t want you to know + MORE

While this infographic from HackCollege, Get More Out of Google, was written for the education industry – it’s very relevant to marketers and how you utilize the search engine. I’m surprised, for instance, the number of people that aren’t aware of how to do site searches, exact searches, title searches, date range searches, author searches and other parameters and shortcuts…

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road…

Here’s a quick Content Marketing tip, to help you improve the effectiveness of all your marketing material.
Content Marketing and speaking their language
One of the cornerstones of effective copywriting, is to remove as many barriers to communication as possible. The person reading your copy (or message) needs to be able to connect with it cleanly and clearly…