Social Media Management Tools: What’s the Right Tool for Your Business? + MORE

Why is Social Media Management Important?With so many different social media sites to post, share articles, and track engagement on, finding a reliable social media management tool to help streamline your social media tasks is pretty essential.Social media managing tools can help marketers save time, stay organized, and optimize their efficiency…

In all my time, I’ve never quite witnessed a company launch, take off, and make a name for themselves regionally the way OC-based LuckLove Productions did in under 6 months. Here I get to sit with founder, videographer and photographer Eva Rovillos to ask a series of questions that gets to the bottom of their event marketing secrets…

Where would Bonnie be without Clyde? Where would conversion be without Design? (Image source)
This is the final and last day of our Conversion Centered Design week. Check out the great posts from earlier in the week (and remember to download the ebook for the full scoop on how design and psychology can be used to increase your conversion rates…

Over the past 6 articles, I’ve given you more in-depth email marketing information and value than you would normally get in most paid courses.
At the time of this writing, this email marketing series has received…

92 comments
621 retweets
113 Google +’s

I’ve also received several emails asking about my own email marketing services, and at least a dozen or more emails from people writing in simply to tell me how much these posts have benefited them…

Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping ecommerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers…

It’s unclear how it happened, but apparently some on Instagram are living in fear the service is about to delete their accounts, if they aren’t posting or are using Instagram directly to take pictures. That’s not the case, though some people may have had accounts deleted for other….

  

As a mobile UI or UX designer, you probably remember the launch of Apple’s first iPhone as if it was yesterday. Among other things, it introduced a completely touchscreen-centered interaction to a individual’s most private and personal device. It was a game-changer.
Today, kids grow up with touchscreen experiences like it’s the most natural thing…

Google looks like it will probably be hiring yet again in their legal department. Well, there is no announcement to that effect but considering the number of countries stepping up to the plate to take a swing at the company for search and display tactics they are probably going to need the help.
Bloomberg is reporting that the FTC is looking into Google’s way of promoting its DoubleClick platform vs the other display ad platform options that exist…

Here are 6 essential questions, to help you take your business to the next level.

Are you wishing the economy was better or are you improving your skills? You can’t improve the economy, but you can improve yourself. Make the adjustments required, to thrive. Don’t just wait.
Are you running your business or is your business running you? Unless you are working to a plan, you are simply reacting to whatever your business is throwing at you… rather than running your business…

Flickr is Biggr. Users now get 1 terabyte of storage. I’ve been a pro Flickr user for many years and during Yahoo’s pre Marissa Mayer days, it had an uncertain future. Now Flickr is adding 1,000 x more storage for users and some new features including full resolution of images and new sharing functionality: “Upload once, send to any device, any screen, any friend, and any follower…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Emeric Ernoult – Enjoy!
Feeling a bit lost with your Facebook Page insights?  Good.  Facebook Insights terminology (https://www.facebook.com/help/336143376466063/) was not built for humans, and now that we know you are not a killer robot from Mars, we’ll help you measure your Facebook Page’s performance without drowning in all that robotic Martian muck…

Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios:

Most of these systems utilize methodologies of first and last touch:

First Touch – what was the first occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer?
Last Touch – what was the last occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer?

This simply doesn’t work anymore…

The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
How the heck did this happen? In the “offline” world, the “spray and pray” approach never works…