This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.
Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in every day to Sprout Social Insights for more how to guides and breaking social media news…

Jolla, the Finnish-based company set to launch its new Sailfish mobile operating system later this year, has unveiled its first device ahead of a dedicated press event later today.
The smartphone has a 4.5-inch “Estrade” display, as well as 16GB of internal storage and a microSD slot. There’s an unspecified dual-core processor to handle daily tasks and an 8-megapixel rear-facing camera…

We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.
Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking…

Yahoo’s board met today and agreed to acquire Tumblr for $1.1 billion in cash, according to AllThingsD.
The company was quickly targeted by incoming CEO Marissa Mayer as a larger acquisition target, according to AllThingsD reports. The Sunnyvale, California-based media company sees Tumblr as a way to play to its strengths while also appealing to the younger audiences Tumblr attracts…

Ok, admittedly, the headline is a slight misrepresentation. However, in the best online dating tradition, not only did it hopefully catch your attention but it has more than a grain of truth, too.
YouLike, a startup backed by the founders of Turkish eBay clone GittiGidiyor (which in 2011 was acquired by the online auction giant for $217 million), describes itself as an interest-based social network and dating site that takes into account a user’s dislikes, as much as what they do like, when helping to find likeminded people to friend or date…

Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns…

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Looking to up your mobile marketing game? Here are five vendors that can help.
1. MailChimp

Email marketing is one of the most popular ways to stay in touch with customers, and there are now many tools that can help you mobile-enable these programs
For example, MailChimp has added a number of mobile features that allow you to view your email campaign stats, see who is tweeting about you and manage your lists and subscribers from your mobile device…

This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and to help you better reach your customers with the social media tools that make a difference.
Check out our articles below to find out more about each one and how they can help you with your social media goals. And check in every day to Sprout Social Insights for more how to guides and breaking social media news…

Jolla, the Finnish-based company set to launch its new Sailfish mobile operating system later this year, has unveiled its first device ahead of a dedicated press event later today.
The smartphone has a 4.5-inch “Estrade” display, as well as 16GB of internal storage and a microSD slot. There’s an unspecified dual-core processor to handle daily tasks and an 8-megapixel rear-facing camera…

We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.
Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking…

Yahoo’s board met today and agreed to acquire Tumblr for $1.1 billion in cash, according to AllThingsD.
The company was quickly targeted by incoming CEO Marissa Mayer as a larger acquisition target, according to AllThingsD reports. The Sunnyvale, California-based media company sees Tumblr as a way to play to its strengths while also appealing to the younger audiences Tumblr attracts…

Ok, admittedly, the headline is a slight misrepresentation. However, in the best online dating tradition, not only did it hopefully catch your attention but it has more than a grain of truth, too.
YouLike, a startup backed by the founders of Turkish eBay clone GittiGidiyor (which in 2011 was acquired by the online auction giant for $217 million), describes itself as an interest-based social network and dating site that takes into account a user’s dislikes, as much as what they do like, when helping to find likeminded people to friend or date…

Are you looking for better ways to measure your social media activities? Do you know if your social media efforts are worthwhile? Social media measurement is one of the most frustrating challenges business face. In this article I’ll show you three simple measurement strategies that can fit into one of your future campaigns…

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Looking to up your mobile marketing game? Here are five vendors that can help.
1. MailChimp

Email marketing is one of the most popular ways to stay in touch with customers, and there are now many tools that can help you mobile-enable these programs
For example, MailChimp has added a number of mobile features that allow you to view your email campaign stats, see who is tweeting about you and manage your lists and subscribers from your mobile device…