You’ll be surprised to know how important the color psychology actually is in the aspect of marketing. Colors are used by marketing all over the corporate world to persuade customers into buying their product and noticing their brand. Most of the conversion rates are based on this trend of exploiting colors. Today, we bring to you an entire article that talks about the color theory of persuasion in the field of marketing and business.
While there is a lot of conversation on this topic, there isn’t much of factual data that supports this theory. This is primarily because aspects like cultural differences, childhood upbringing, personal choices and preferences ten to blur out the effect colors tend to have on our minds. Understanding the color theory is equivalent to understanding the concept of Tarot cards!
Instead of simply getting manipulated by random facts regarding color, let me take you through an article that is backed by actual facts that come from research done by actual professionals.
How important are colors when we talk about branding? Let us find out.
It is not possible to give a generic response regarding the color psychology, because color is too dependent on personal choices and experiences to standardize a specific pattern to it. But, a broader message can be drafted instead. Researchers have found that as much as 90 percent of product decisions and judgments are made randomly based on color only. This shows that color does play an important role in branding. Customers tend to view the personality of the brand, and then decide whether that color fits with the product and the overall image of the brand. For example, people who go for a Harley Davidson’s bike, choose it primarily because they want to look cool and rugged.
Another aspect of marketing reveals that people like to associate themselves with a well known brand, and color plays a very important character in shaping this factor of the customer being able to recognize the brand. It is important that the logos should have colors that make the brand look unique and stand out from the rest of the competitors in the market. And, you need to pick colors that are appropriate in relation to your products and your brand on the whole. For example, Harley Davidson cannot go for bright shades of pink and purple, if it wants its users to feel rugged. You need to get into the brains of your customer and figure out make they might feel when they use your product.
Yikes, kind of scary to contemplate because I’m sure I’ve been swayed (subconsciously, anyway) by color a ton of times. I’ll have to be more aware of that moving forward.