8 Steps to Building Your Blog Into a Community + MORE

This is a guest contribution from Jonathan Goodman.
There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is.
Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog…

This week on The Lede …

7 Lessons Apple Can Teach Us About Persuasive Content
You Need to Master the Rules Before You Can Reinvent (or Break) Them
Entreproducer Q&A No. 1: Your Content Marketing Questions Answered
10 Lessons Journalists Can Teach Content Marketers
A Massive List of Common Misconceptions

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