5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows + MORE

In today’s fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices.
With a global population of over 7 billion, there are over 2.3 billion internet users. More importantly, there are 6.7 billion mobile subscribers – 91% market penetration (source)…

According to a 2012 study by Yext, $10.3 billion in annual offline sales are potentially lost from missing or incorrect information online.
In my own travels I’ve seen profiles with old addresses, wrong phone numbers and dozens of mentions with the wrong hours. If your Google listing says you’re open until 5 on Sunday and I come at 4 and you’re closed, I’m not coming back…

If you’re stuck in the rut of selling your time, do yourself a favor and grab this free eBook I’ve cosponsored with my friends from FreshBooks – Breaking the Time Barrier.
Very early on in my consulting career I learned an important lesson about time – You only have so much.
photo credit: subcircle via photopin cc
I know that may seem like an obvious thing, but many businesses still base their pricing, and therefore their capacity to earn, on time calculations…

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling you when you need to raise your bids and budgets. Google now has the ability to show you trends with your keywords, where you “should” be at for positioning and Max CPC’s, and other various tools that are likely to raise your budgets…

Gone are the days of team development sessions, wasted days and half days sitting in a semi circle talking about team work, playing silly useless games to encourage team building.Related Articles
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Local search and content discovery start-up Spindle was acquired by Twitter according to a post on the company’s blog today. Claiming to be a discovery engine for the social web, Spindle was originally launched as a mobile application that pulls local business updates from social networks….

Please visit Marketing Land for the full article…

It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety.
Content marketers need not despair as long as they plan to stay on Google’s safe side…

  

In the first installment of this two-part series on type classification, we covered the basics of type classification — the various methods people have used, why they are helpful, and a brief survey of type history, classifying and identifying typefaces along the way. Unfortunately, we only got as far as Roman (traditional serif) typefaces and the early-19th century…

I’d like to ask you a question: How do you feel right now?
The reason I ask, is that it’s possible to massively improve the way you feel, by improving what you focus on. This is because everything you pay attention to influences you, often at a very deep level.
For example, one of the reasons many people find it hard to focus, is that their mind is being filled with random, often mixed messages…

You’ve heard it before. No communication should ever leave your office without a call to action.
Every page… every email… even your Facebook posts… need one.
What does that mean? It means you’ve got to be crystal-clear about what action you want people to take after reading (or viewing) your message…

We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide…