2013 Q1 Google Earnings Call Reveals Real Reason for Google Fiber? + MORE

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Optimization Summit 2013, held May 20-23 in Boston, is just weeks away. To help get you in the proper mindset for four days of hands-on learning and expert-led presentations, we’re continuing our series of video shorts highlighting the most memorable sessions from last year’s event.   
As MECLABS’ Managing Director Flint McGlaughlin said at Optimization Summit 2012, “Best practices on the Internet are typically pooled ignorance…

Today at Mobile DevCon (Facebook’s Mobile Developer Conference) some major announcements were unleashed that will change the way that apps interact with Facebook. Of course Facebook integration within mobile apps is more important than it ever has been. According to a statement released from…

  

Static typing is great because it keeps you out of trouble. Dynamic typing is great because it gets out of your way and lets you get your work done faster. The debate between strongly and dynamically typed languages rages on, but understanding the issue starts with weak typing and languages such as C…

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“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” – Mark Zuckerberg
Customer testimonials are a form of word-of-mouth marketing that play heavily into the psychology of social proof…

If you’re a Facebook brand fan, you’re worth 28% more than you were only three years ago. Doesn’t that make you feel good, to know that your value is rising in the social media world? Right now, you’re averaging about $174 but some brands, like Levis, are ready to hang a much higher price tag around your neck…

With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but also welcomed and appreciated.
There are plenty of case studies and examples of mobile marketing success – ranging from apps to websites.  But there’s another seldom-mentioned aspect of mobile promotion that can be used to successfully increase conversion rates:  text messaging…

During Google’s first quarter earnings call for 2013, Patrick Pichette – Google’s Senior VP and Chief Financial Officer – seemed to reveal the real reason behind Google Fiber, Google’s attempt to provide connection speeds “100 times faster than today’s broadband.”Google Fiber, currently active in Kansas City and coming soon to Provo, Utah, and Austin, Texas, is a newer venture outside of Google’s core product stack, and the kind of “speculative product” that Larry Page said is vital to growing and surviving as a technology company…

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If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of the low-hanging fruit — the kind of stuff that’s easy to implement and delivers fast results…

On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc? (AKA what is the future of content?)
The Minnesota Interactive Marketing Association (MIMA) hosted the sold-out Future of Content event, with speaker Lee Odden, TopRank Online Marketing CEO and the author of Optimize, aiming to point attendees in the right direction…

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Lee W. Frederiksen, Ph.D. – Enjoy!
There is a revolution going on in professional services marketing. More and more buyers are going online to learn about possible solutions to their business challenges and find and evaluate potential service providers…