PromoJam: Highly Customizable Social Promotions + MORE

Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration

– prnewsonline.com/prnewsblog/

You’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off the grid. But you’re still hopeful, especially because she and her company have PR representation…

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Pinterest Adds More Details to Recipe, Movie and Product Pins

– marketingpilgrim.com

Pinterest Adds More Details to Recipe, Movie and Product PinsBrand pinners, rejoice! Pinterest is doing you a solid as of today by adding fields for more information on product, movie and recipe pins.
-Product pins for things like clothes and furniture with pricing, availability, and where to buy (updated every day!)
-Recipe pins from your favorite bloggers and websites that include cook time, ingredients, and servings
-Movie pins with content ratings, cast members, and more
Pinterest says that icon under the photo means there’s more info…

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How to make prospective clients fall in love with your business!

– jimsmarkteingblog.com

How to make prospective clients fall in love with your business!
If you want to massively improve the way you and your prospective clients feel about your business, you will find the following technique really useful.
I’m also going to show you how to make your business a source of inspiration and excitement for you, rather than stress and worry. It starts by understanding the importance of being genuinely enthusiastic about your business…

Continue Reading On jimsmarkteingblog.com »

Behind Flickr’s New Pricing: Yahoo Really Wants To Show More Ads

– marketingland.com

It looks like there’s something more to today’s series of Flickr announcements than just bigger images, more storage and a shiny, new design: Yahoo really wants to show more ads. As you probably heard, Flickr has upped its base storage for all users to an astonishing one terabyte of…

Please visit Marketing Land for the full article…

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PromoJam: Highly Customizable Social Promotions

– marketingtechblog.com

PromoJam: Highly Customizable Social PromotionsPromoJam 2.0 is a Social Promotions Management Platform for small, medium and enterprise businesses. PromoJam is now offering complete customization capabilities to every customer plan including their Basic, Advanced and Enterprise levels at affordable prices. All customers are able to launch completely customized promotions for Facebook, Twitter, Pinterest, Websites and mobile…

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7 Things I Did Not Know About Writing Before I Started

– ducttapemarketing.com/blog/

7 Things I Did Not Know About Writing Before I StartedI remember thinking I wanted to be a writer as far back as high school. Only thing is I didn’t really know how to become one.
photo credit: geoftheref via photopin cc
Then one day I decided that writing articles would be a good way to build my business, so I just started writing and a funny thing happened…

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Integrating Digital Marketing & PR – Breaking Down Silos Through Content

– toprankblog.com

Integrating Digital Marketing & PR – Breaking Down Silos Through ContentFor a recent presentation at a corporate communications and PR conference, I polled my network of digital marketing and PR pros working client-side about the most pressing questions they’re dealing with when it comes to integrating Marketing and Public Relations.
Since we’ve been working in the digital marketing and PR space at TopRank Marketing for well over 10 years, it was interesting to see  the diverse feedback from companies of various sizes and industries…

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4 Essential Ingredients for a Video that Converts

– blog.crazyegg.com

4 Essential Ingredients for a Video that ConvertsIt’s hard to find many companies these days that aren’t leveraging online video. You’ll often land on a homepage and find a short explainer video introducing you to a product or service.
And it’s easy to see why.
Video is engaging, fun, and a heck of a lot more interesting than a page or two of text…

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The Hockey Foundation

– socialmediaexplorer.com

The Hockey FoundationMy beloved Boston Bruins are currently working their way towards another Stanley Cup, so I thought today would be the perfect time to tell you about my friend Adam’s organization The Hockey Foundation.
A couple of years ago when I first met Adam he was working for an NHL team trying to get them to embrace social media…

Continue Reading On socialmediaexplorer.com »

Your Designers Are Not Artists, and You Need to Stop Thinking That Way

– blog.hubspot.com

Your Designers Are Not Artists, and You Need to Stop Thinking That WayAs head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is always at least some disconnect between designers and non-designers, especially considering the vast differences in both the day-to-day work and the success metrics of each group…

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Marketing Optimization: Are you tracking website optimization ROI?

– marketingexperiments.com/blog/

Marketing Optimization: Are you tracking website optimization ROI?Tweet
Three-piece suits. A smoky conference room. Wood paneling. And then, Don Draper drops one of these on the brand-side marketers in the room …
“This device isn’t a spaceship, it’s a time machine. It goes backwards, and forwards … it takes us to a place where we ache to go again…

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Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile

– wordstream.com/blog

Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and MobileThere’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr.In this article, I’ll explain why I think they’re all wrong.But first, let’s address the critics, who in general, seem to be focused on two main points:1. Yahoo Sucks at Integrating Companies (See Flickr)In 2005, photo sharing site Flickr was at the forefront of the social media revolution…

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5 Tested Conversion Design Tactics You Should Put to Work. Right Now.

– unbounce.com/blog

5 Tested Conversion Design Tactics You Should Put to Work. Right Now.
Smack those bad design tactics on the head. (Image source)
This is day 2 of our Conversion Centered Design week. And we’re going to keep the ball rolling with some case studies that will teach you how you should and shouldn’t be using design on your landing pages.

Monday: A free ebook “The Ultimate Guide to Conversion Centered Design” – (68 page PDF)
Tuesday (today): 5 Tested Conversion Design Tactics You Should Put to Work…

Continue Reading On unbounce.com/blog »


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