Introducing Social Success Stories & iPad Mini GiveawayAdding Social Sharing Links to Your Email CampaignsHow Email Marketing Will Evolve In 2010
Don’t let your content marketing hit a wall (Image source)
Don’t look now, but content marketing has hit a wall. In the past month alone, experts at Marketing Profs, Interacter, and Forrester have questioned the legitimacy of what was once an online marketing and engagement cornerstone.
But on what grounds?
While the recent backlash against content marketing was to be expected (name one buzz worthy tactic that hasn’t met with criticism), I think the blame rests more on those executing content marketing campaigns, than on the tactic itself…
If a prospective client sees enough value in your service and they trust you to deliver it, they will buy from you!
Value or trust: Which is letting you down?
If people are not buying whatever you have to offer, one of those two are letting you down…
On a recent Web clinic, Brian Smith, Marketing Analyst, FCH, submitted a PPC ad and landing page for live optimization.
Unfortunately, we do not have time to optimize every submission live on Web clinics, and did not get to this submission.
So, in today’s MarketingExperiments blog post, we’ll offer Brian some optimization suggestions from a peer review session with the MECLABS research team…
As was explored in our first post, instead of focusing SEO strategy to fight against Panda, Penguin and other animal-friendly Google changes, strategies need to focus beyond typical SEO tactics…