Yelp Consumer Alert for Fake Reviews + MORE

Last month at the SMX Advanced Conference in Seattle, the head of Google’s webspam team Matt Cutts briefed the audience on the importance of mobile SEO. “You really need to be thinking about mobile,” said Cutts during his keynote session, “We’re starting to think a lot….

Yelp has rolled out a new review filter in the form of "Consumer Alert: Something's Fishy Here…"

This upside-down fishy image is there to "out" companies that Yelp believes are spamming their reviews.
The Warning reads as follows:
"A number of positive reviews for this business originated from the same IP address, which may mean that someone was trying to artificially inflate this businesss rating…

Posted by Matthew Brown
Earlier this month, I attended the SemTechBiz2013 conference in San Francisco. This is a gathering of creators and designers of the semantic tech stack, folks who work on semantic web standards, and representatives from the search engines, all coming together to discuss the state of the industry…

There’s so much more to keywords than traffic. Keywords are how people remember you, so they should reflect what you do, not be picked based on search volume. Here are some ways to make sure the keywords you choose will reach the audience you want.