Will A Watch or Glasses Be The Norm for Internet Users? + MORE

It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get results, you use the same basic techniques.
Let’s take a look at some Craigslist ads to see what works. Then try the same techniques on your own sales pages and see if they don’t make a difference.
Start with a compelling title
Every offer should start with a strong headline…

One of the opportunities for Business to Business (B2B) marketers is to capture traffic for people searching for alternatives. People are researching application purchases or they’re unhappy and wish to leave a vendor – using terms like alternative to, or similar to, or applications like to describe their searches…

Most marketers understand the importance of using social media to engage with customers, build brand awareness and generate leads, but many companies still struggle. How do you engage prospects on a personal level, showcase your company’s value and ultimately convert them into customers?
For a business there’s little value in having thousands of Twitter followers if no one is buying from you…

As we’ve gone through these weekly #GivingTuesday posts, we’ve highlighted one organization a week. This week I want to focus on a “type” of organization: community foundations.
Community foundations are generally established by donors to benefit a specific geographical region be it a city, a county, or even a state…

FairSearch is taking its anti-Google battle to the domain space. The organization — which is backed by the likes of Microsoft, TripAdvisor, Nokia and other Google competitors — announced today that it has filed objections with the Internet Corporation for Assigned Names and Numbers…

Please visit Marketing Land for the full article…

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Obama, as well as the loss of several seats in the House of Representatives…

Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial restaurant owners or lead chefs. And now you’ve made it. You have your own kitchen that you lead – and you’re recognized…

 Anyone who manages a PPC account is perpetually on the lookout for a “secret weapon” to boost their performance. As a Customer Success Rep at WordStream, I have consulted for (what feels like) almost every type of account imaginable. Usually, my suggestions differ based on each individual client, but there is one foolproof recommendation that benefits just about everyone: bid on your branded terms…

I’d like to take a moment, to talk to you about your competitors – even if you think you don’t have any!
I have always been an advocate of moving away from the direct competition model of business. My model is about developing a business, which is very different from what’s currently available in your industry and a perfect fit for your niche – those people who want exactly what you are offering…

Pinterest traffic will not magically appear overnight, but as you work on the tips provided you should see a steady increase…and then you may hit the tipping point and go viral.Related Articles
Curated Content Marketing: Creating Stories with Social MediaWrapping Up Curated Content: Final Competitors RevealedThe Future of Small Business: 2012 Marketing Trends

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness…

  

Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have storybook apps like Alice for the iPad, which literally tell stories!
The story of the cluttered app market is well known! Biz Report recently reported that the number of app downloads is estimated to reach 56 billion in 2013…

Google’s Glass project has caused a stir. Heck, the talk has already gone SO mainstream that Rush Limbaugh has talked about it (not sure if that is good, bad, interesting, sad, scary or all of the above …. you make the call). There is even pessimism out there in tech world to offset the unbridled ‘this is the future!’ speak…

You sweat and toil and create new products and services that you just know that market is dying to get their hands on.
You put it out, a few sales trickle in and then, nothing. You tweak the sales page, lower the price, kick the cat and still, nothing.
photo credit: Steve Rhodes via photopin cc
Creating new product and service offerings, even those that the market should need and want, is always a bit of a guessing game…

Brands often struggle to hit that elusive mix of creative, timely content relevant to their audience that still directly aligns with their brand. If you have something of a sense of humor, entertaining your audience isn’t that hard. Yet for your social content to be effective in marketing, at least a good portion must be relevant to your brand, as well…