Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content + MORE

Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor ContentPosted by randfish
Most of us have a pretty good sense for the best ways to improve our search rankings, including earning links, targeting the people who search for us, and making sure our sites contain high-quality content. Sometimes, though, we get outranked by sites that clearly have work to do in these areas…

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Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this isn’t the full survey data, it does have a lot of interesting information to consider.

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I feel passionately that SEO is not a standalone discipline, but something that needs to be integrated into the thought process behind every digital business decision. The following are 6 examples of digital business decisions that should integrate SEO as part of the process…
1. Domain purchase
There are 2 trains of thought when it comes to selecting the right domain for your website…

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According to today’s announcement, Yahoo Image Search has been updated to deliver Getty Images for travel-related searches. When a user performs an image search on a specific place or country, Yahoo will serve up a collection of Getty Images from the location. Users can hover over an image to….

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Scaling Your SEO Business in 2013 and Beyond
Is “it” over? No.
For SEO practitioners, it’s been quite a bumpy ride over the past few years. Costs have gone up, the broader economy has continued to go south, and margins may have gotten a bit tighter.
Algorithms have gotten more wild, more complex, and Google has continue to trend towards less transparency while increasing their consumption of the SERPs…

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