What Makes a Great Facebook Landing Page? [Examples] + MORE

Will these Facebook landing pages get the thumbs up? (Image source)
In 2009 I was introduced to the concept of having a dedicated landing page for each PPC ad. I saw first hand how conversion rates soar when this simple process is put into place and knew I would be an advocate for rest the rest of my professional life…

First introduced in the U.S. last December, Facebook has now made Promoted Page ads available globally. The ads are designed with small businesses in mind to help them garner more Likes for their pages without needinglarge budgets or sophisticated targeting. Page administrators can launch a…

Please visit Marketing Land for the full article…

The headline tells the story really but if you want more this comes from the DoubleClick Search blog
Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display Network (GDN) — all with a seamless, tagless workflow…

This statement, spoken by David Droga, founder of the creative agency Droga5 at the Innovation Uncensored Conference,  best captured the truth about digital marketing today.  It points to the shift in marketing that’s occurred since the advent of social media and explains the surge in popularity of conferences and books about creativity and innovation…

Whenever you see a bill working its way through the Senate and Congress that has over half a billion dollars from corporate lobbyists behind it, you should probably take a closer look at it as a citizen. As it’s written, CISPA won’t protect us from cyber threats, but it will violate our 4th Amendment right to privacy…

You heard it here: Conventional keyboard/mouse is in the enterprise to stay.Related Articles
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Today at 2:00 p.m. EDT, I’ll be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, during the MarketingSherpa webinar, “Testing: A discussion about SAP’s 27% lift in incremental sales leads.”
We’ll be discussing Shawn’s team’s impressive four-year effort to create a Test Lab within SAP, complete with the politics, change management and talent gaps involved in any truly transformative marketing initiative…

  

We always try our best to challenge your artistic abilities and produce some interesting, beautiful and creative artwork. And as designers we usually turn to different sources of inspiration. As a matter of fact, we’ve discovered the best one—desktop wallpapers that are a little more distinctive than the usual crowd…

We don’t think Boston gets hot enough in August. 80 degrees, even 90, just won’t cut it this summer. That’s why HubSpot is bringing the heat this year with INBOUND 2013, our annual inbound marketing event. Last year’s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment from Cyndi Lauper, and a new product launch from HubSpot…

The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same!

Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to sell the idea of owning an iPhone and living the iPhone lifestyle…

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share of voice and the way you were able to tie sales to the […

This was one of those rants where I really wanted to take screenshots and share names… but I’m going to try to give these folks the benefit of the doubt. Hopefully they aren’t the narcissistic idiots they came off as and they were just having a bad day. The truth is that I’m growing weary of social media and I’m spending less time engaged in debate there…

Have you noticed…
Marketing is now synonymous with digital.
Ten years ago, our conversations (usually circulated in print magazines) revolved around, “Do you have a website?”
Now we want to know, “How much time do you give to social?” or “What are you doing to go mobile?” And we have those conversations in real time online…

Today was a big day for the Netherlands. Back in January, the Dutch Queen Beatrix decided to abdicate her throne to pave the way for the next generation of loyalty to take over. Today was her final day as queen, as her son Willem-Alexander became the new King and youngest monarch in Europe. As it turns out, Dutch royalty have a long tradition of abdication and handing over the loyal reins to their next generations…

What’s your strategy for setting up your campaign budgets? One of our clients shared a case study with me about how he restructured his campaigns and budgeting strategy by combining the popular 80-20 Rule and the English soccer league system. Using this structure, he was able to improve his metrics across the board…

Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend.
Quality rules the day when it comes to content creation…