Turn Anonymous Visitors into Business Leads + MORE

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. 
A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications…

The psychology behind how we spend our money is a wondrous thing. I’ll gladly throw down $1 a day for a Diet Coke, but I’m reluctant to spend $1.50 on a box of pasta that would feed my whole family when I can get it for less than that on another day. I’m also reluctant to pay for additional levels on my iPad games…

  

When the mockups for the new Financial Times application hit our desks in mid-2012, we knew we had a real challenge on our hands. Many of us on the team (including me) swore that parts of interface would not be possible in HTML5. Given the product team’s passion for the new UI, we rolled up our sleeves and gave it our best shot…

Have you ever wondered if there’s anything else out there? Something besides the regular ol’ search network of text ads, or the forever dying banner ads we see on the display and content networks?Maybe you’re using remarketing as a yo-yo in your pay-per-click campaigns, or Bing Ads to scoop up that targeted (and cheaper) traffic…

I get to meet a lot of professionals in the marketing, advertising, communications and public relations industries where topics of conversation often revolve around content. Concerns about where to start, what tactics work best, how to plan, produce and promote all come into play right along with staffing, integration with other channels and measurement…

Day 4 of Conversion Centered Design week brings us to the mighty call-to-action. If you’re not sure how they should look or what they should say to increase conversions, you’re in for a treat. Today we have another stellar post by Mr. Michael Aagaard, the split testing junkie himself. So pay attention to this one, and learn from some of his countless case studies and experiments, all about call to action design…

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The past can teach you a lot about your customers and where opportunities for testing and optimization exist in your sales funnel – if you take the time to look.
 
Looking to the past to guide current marketing efforts was one the key takeaways from Adam Lapp, Associate Director of Optimization and Strategy, MECLABS, and Benjamin Filip’s, Manager of Data Sciences, MECLABS, Industry Deep Dive session, “Hoverboards and DeLoreans: Taking your optimization from 0 to 88 mph,” from MarketingSherpa and MarketingExperiments Optimization Summit 2013…

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option Google Analytics announced a number of new…..

When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers.
But that’s not always the case. More and more businesses exist virtually, in the cloud. And while you’d expect these businesses to sell digital solutions, there’s one company that has made its mark selling appliances this way…

I was once fortunate enough to sit in a training session with Jake McKee, “The Community Guy.” We were talking about building brand communities, and he said something that stuck with me. I believe he was quoting Guy Kawasaki.
“If you last three years as a community manager, you’re good…

Selecting an ecommerce platform is dependent upon a lot of variables. The number of products you’re selling, the customization of those products available, the integration requirements, and the resources for enhancing and improving the platform all play a role. Magento has exploded as the enterprise ecommerce platform of choice because of its flexibility for customization and the huge audience of users developing solutions for and supporting it…

This month’s theme here at Duct Tape Marketing is writing – you might enjoy these two posts if you have read them yet – 7 Things I Did Not Know About Writing Before I Started and How I Write and How I Decide What To Write
photo credit: erin m via photopin cc
Essentially, from a marketer’s point of view, writing is about producing content for the purpose of turning interest to purchase…

In all my time, I’ve never quite witnessed a company launch, take off, and make a name for themselves regionally the way OC-based LuckLove Productions did in under 6 months. Here I get to sit with founder, videographer and photographer Eva Rovillos to ask a series of questions that gets to the bottom of their event marketing secrets…

We’ve been testing a bunch of different systems for identifying and managing the businesses that are arriving at our site. We’re so excited about one such system that we whitelabeled it as DK+Stats and have implemented across 3 clients. A key issue we’ve been seeing with other systems is their inability to filter ISPs from actual businesses…