The Top-30 WordPress Plugins [Infographic] + MORE

When it comes to functionality and performance, it’s hard to beat a WordPress website.
But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features.
The challenge, of course, is choosing the right ones. Since you have to choose from a database of more than 22,000 options,  the whole topic of WordPress plugins can be overwhelming…

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?
Many marketers stick to mass emails, because they are limited by technology…

 

7 Step Framework Demonstrates Core Elements of Successful Content Marketing Strategies
There is no silver bullet in content marketing, yet there are core, common elements to successful content marketing strategies, says Content Marketing Institute. They’ve shared their content marketing framework to help marketers increase their own chances of success, along with a whitepaper expanding upon each of their seven identified elements…

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When you look at some of the emerging topics in marketing – analytics, metrics, A/B testing, conversion optimization and the like – there seems to be a growing interest among marketers in what I like to call … evidence-based marketing.

AB Testing

Conversion Optimization

 
Marketing, perhaps more than other business disciplines, has tended to rely on the “golden gut,” or a few high-performers…

Take your shoes off and write a while. (Image source)
Guest Blogging is building. It builds inbound links & traffic. It builds online authority & credibility. It builds partnerships & relationships. And it builds brand awareness & exposure. Here is a list of 10 resources that will help you build and become the best guest blogger this blog, or any blog, has ever seen…

It was pretty obvious that both Google and Apple had reasons not to like Facebook’s push into the phone space yesterday. But while those companies haven’t voiced any concerns publicly, Microsoft — a Facebook investor and partner — let loose with a blog post saying it has a…

Please visit Marketing Land for the full article…

We’ve written about the importance of using hashtags when you’re using Twitter, but it’s a methodology that’s spread through other platforms as well. Most notably, YouTube, Instagram and Google+ have added support… with Facebook right around the corner! Simply put, hashtags are a simple way to denote a key word, phrase or topic within your text…

In a bid to capitalize on widespread discontent and outrage in the SEM community over Google AdWords enhanced campaigns, Bing today re-iterated their view that EC’s are essentially a dumb move and indicated that they will not be following Google’s lead as far as their product development efforts are concerned…

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization…

When Netflix CEO Reed Hastings posted a Facebook update congratulating his content licensing team on facilitating 1 billion hours of viewing, I’m sure he didn’t expect to influence government policy.
Then again. . . maybe that was the plan all along.
The Securities and Exchange Commission jumped all over Hastings for the post, because they thought it violated the rules that govern public disclosure of business information…

The various reasons why your web pages should never be deleted and continue to provide a historical perspective on where your company has been as well as providing ongoing valuable linkage.Related Articles
Email Marketing Content: Trawling the Customer Service FilesIt Always Comes Back to ContentHTML Tips & Tricks #4 – Adding Links

  

As Web designers and developers, we see the value in supporting mobile devices every day. We’re well-versed in tactics and techniques for adapting our work to mobile. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars…

No matter what line of business you’re in, your prospective clients will have had some kind of previous experience related to it.
Why this should matter to you
Before they open your email or you open your mouth, their experience of your industry or profession will have already set the stage. If you fail to take this preconception into account, your marketing will be a lot less effective than it could be…