The Top 10 Best AdWords Features You’re Not Using + MORE

I’ve spent the better part of the last 10 years telling any small business owner that would listen that marketing isn’t really that complicated.
What’s complicated and frustrating about marketing perhaps is how small business owners and those that work in the field of marketing think about it.
Marketing is just a system and, operated as such, it isn’t any different from many of the other systems needed to run a business…

Twitter has them. Google+ has them. Instagram has them. Now Facebook has them, too. Hashtags have arrived on Facebook, giving the company a much needed way to tap into the marketing dollars that have been flowing into hashtag-focused campaigns. Meet Facebook Hashtags Facebook posted today about the….

The AdWords universe is forever expanding. Sure, some things get changed, demoted or taken away (like Pluto losing its planet status). But new PPC features are always being created, the latest being image extensions for search ads.It’s therefore imperative for PPC professionals to stay on beat with the latest and greatest as their competitors will surely be the ones to try out anything new…

File this one under “It’s About Time.” Today, in a post on its news blog, Facebook announced it would finally be rolling out functional, clickable hashtags. Hallelujah (#NoSarcasm). 
Facebook indicates the update is in response to the fact that until now, “there has not been a simple way to see the larger view of what’s happening or what people are talking about…

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it.
Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their grammar, and revising countless drafts, all to make sure everything is “just right…

Every business needs an app, but building one can be costly and time consuming, then you have to build up an audience from nothing. That’s a lot of work. But what if you could buy an app that was already a success? Lay on a little rebranding and you’re out of the box a year ahead of schedule…

As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate Blogging on @corpblogging… and no one wants to hear my political rants on my personal account!
Twitter, like any other platform, is just another way for people to communicate with other individuals…

Don’t underestimate the power of the social elevator pitch
People spend hours rehearsing their elevator pitch. Getting it right means delivering a powerful value proposition in the time it takes to travel between floors – 30 seconds to two minutes. The goal is to connect and continue the conversation after the doors slide shut…

We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out…

  

We are talking and reading a lot about responsive Web design (RWD) these days, but very little attention is given to Web applications. Admittedly, RWD still has to be ironed out. But many of us believe it to be a strong concept, and it is here to stay. So, why don’t we extend this topic to HTML5-powered applications? Because responsive Web applications (RWAs) are both a huge opportunity and a big challenge, I wanted to dive in…

The recent outrage against the U.S. Government’s spying program known as PRISM has brought even greater focus onto the total lack of privacy on the internet.Related Articles
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What does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual.ly and on blogs? The answer is yes – all of the above. And more.
More marketing and communications pros are getting on board with the idea that public speaking is fuel for content marketing…