The Smart Guide To Lead Generation [Ebook] + MORE

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It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos and their background canvas. Tent social rightly calls it The Ridiculously Exhaustive Social Media Dimensions Blueprint.
Social Media Dimensions Quick Reference

Facebook Image Dimensions – Facebook Cover photo: 851 x 315, Facebook Profile photo: 180 x 180
Twitter Image Dimensions – Twitter Header image: 520 x 260, Twitter Profile image: 81 x 81
Google+ Image Dimensions – Google+ Cover photo: 2120 x 1192, Google+ Profile photo: 270 x 270
LinkedIN Image Dimensions – LinkedIN Cover photo: 646 x 220, LinkedIN Profile photo: 100 x 60
Pinterest Image Dimensions – Pinterest Profile Photo: 160 x 165
Instagram Image Dimensions – Instagram Profile Photo: 110 x 110
YouTube Image Dimensions – YouTube Cover Art: 2560 x 1440, YouTube Cover Art Safe Area: 1546 x 423

If you’re a designer, keep this infographic handy… and prepare for some changes soon…

Facebook announced three updates to their Page post link ads today. With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination. Advertisers can now…

Please visit Marketing Land for the full article…

So, for starters, the title to this post poses a bit of a trick question because significant research suggests it is in fact a fact.
photo credit: dragonanswers via photopin cc
Buyers have become so adept at doing initial purchase research that they no longer need or have the patience for a sales presentation on the benefits of your widget…

Last month, our team had the opportunity to visit Google’s NYC office for the Google Engage Catalyst conference.The event was directed toward agencies and, to be perfectly honest, I expected to get an earful of Google’s typical agenda pushing. Pleasantly to my surprise, Google delivered on their promise to show us “what’s new and exciting in online marketing…

There are few authors I’d recommend buying their books based solely on who they are and what they know. But Mitch Joel is one of them. With his first book, Six Pixels of Separation (Business Plus, 2010) he solidified his reputation as one of the leading minds in digital marketing. His new book, CTR ALT DEL: Reboot Your Business…

Is Twitter the right place for your social media investment?
Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases.
According to Twitter, 35% of consumers that follow a brand are more likely to purchase from that brand…

Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising…

Tweet
Test planning and developing optimization strategies is a long, bumpy road of trial and error before you can reach a true discovery about your customers.
This is where I should also include an important caveat – even the experts can lose their way if they are not careful.
Today’s MarketingExperiments blog post features three insights from our research lab that we use to keep our test planning and optimization strategies on the right track…

  

You’ve just created the best user experience ever. You had the idea. You sketched it out. You started to build it. Except you’re already in trouble, because you’ve forgotten something: the copy. Specifically, the microcopy.
Microcopy is the text we don’t talk about very often…

There’s a great opportunity out there, for business owners who want to work with the best clients.
There is always a gap in the market, for service providers who deliver on their client’s expectations. This is because the marketplace is already frustrated at being lied to by companies, who fail to deliver on their promises…

A little while back an infographic was making the rounds concerning the image size boundaries of the various social media outlets.
Well, as with all good things there will be a next generation and this updated version of this very helpful bit of data was put together by the folks at Tent Social and shared my MediaBistro…

IFTTT is more than just a strange collection of letters; it’s a powerful tool for marketers. The acronym stands for If This, Then That —  and it’s a site that provides a way to automate a range of online functions.
Automation sometimes gets a bad rap, but it can be a good thing, especially if it saves you time…

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective…