The Importance of Leveraging Diverse Vocabularies PPC Marketing + MORE

‘Celebration dinner with Kathie, George, Mike, Sam, Dean, Jason and Renaldo.’
Foursquare check-in done! Now, I have to sit and wait while everyone else takes out their phone, opens Foursquare and checks in. How boring. If only there was a way to check all of us in at the same time, we could be looking into each other’s eyes now instead of staring down at our phones…

  

Thanks to the skyrocketing popularity of mobile devices, a new generation of designers and CMS developers has found the religion of Structured Content. Once the domain of semantic markup purists and information architects, structured content models are at the heart of most multi-channel and multi-device Web projects…

I would say one of the biggest misconceptions of the use keyword tools and research is forgetting about the interpretation of the searching behaviors. Understanding how people talk and translating them into how they search online. Just as in Persuasion Architecture and Persona’s, everyone searches differently, they have a different vocabularies and there is also “generational” gap that needs to be identified…

Leadership isn’t a task list or an organizational system. Leadership is an on-going process which requires continuous reflection and refinement. It requires “doing” much more than “being.”Related Articles
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Earlier today Google introduced some additional Now cards and functionality through an update to its Android search app (not yet for iOS). They extend to live TV, music and location-sensitive offers. Google announced the new features in a post on its Android Google+ site. Here’s the list of…

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Poor dolphins. Apparently they’re choking to death on fish! Stay strong, Flipper. Those fish spines’ll gitcha.
Aside from disheartening dolphin news, a bunch of other stuff went down today, so take a moment to get caught up below.
Google Hides Search Easter Egg
In one of the biggest news stories of the day, today the Supreme Court ruled that DOMA (Defense of Marriage Act) is unconstitutional and now void…

Sometimes the sum is greater than the parts.
This is one of those times.
Yes, good copy and a driving message are important to conversions. But your website’s design can make or break that copy.
People are visual, and knowing that, you can tap into some powerful techniques that combine a strong message with aesthetics to grab people by the hand and walk them toward your Buy button…

Google now offers Google Consumer Surveys for Market Research and Website Owners. I’m not a huge proponent of companies developing their own surveys, it’s quite an undertaking for customer intelligence companies who research and develop strategies to capture accurate information. Someone plopping a couple questions on a form risks pushing their business in the wrong direction simply because of the manner they ask and acquire responses…

It’s been a busy few days in the news and many of us have been glued to our “sets” (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court’s historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal benefits to legally married same-sex couples…