Report: Google To Bid For Waze — To Shut It Down? – searchengineland.com According to a just-published Bloomberg report Google is preparing a bid for Waze. Earlier this month rumors indicating Facebook was in late-stage acquisition talks with Waze for roughly $1 billion appeared online. Other parties (Apple, Microsoft) may now also be interested in the social mapping… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Build Links to Your Blog – A Case Study – seomoz.org/ugc Posted by Matthew Barby I recently took some time out to do a bit of...
Mozscape in the Wild: How The API is (and Could be) Used – seomoz.org/blog Posted by Ryan_Watson Did you know that there are over 90 billion URLs are packed into our Mozscape API? That’s a lot of links. So many links, in fact, that it can be daunting to dream up all of the many ways that you could put those links to good use. When we originally built Linkscape (the predecessor to Mozscape), we mainly had one thing in mind… Continue Reading On seomoz.org/blog » How To Really Use Twitter Hashtags – searchenginepeople.com/blog Twitter users originally used hashtags to...
Qapla'! The Bing Klingon Translator (and get $400.00 off at SES Toronto) – searchenginepeople.com/blog In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of the upcoming release of Star Trek Into Darkness, Microsoft has teamed with Paramount Pictures to help you get excited about joining the crew of the Enterprise… Continue Reading On searchenginepeople.com/blog » Company Logos Come To Google Search Through “Organization Markup” – searchengineland.com Want to have your...
Why the Yahoo! Search Revenue Gap Won't Close – seobook.com/blog In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to set the pretext narrative to later be able to push through a Google deal that might otherwise get blocked by regulators… Continue Reading On seobook.com/blog » Building a Freelance Link Building Team – seomoz.org/ugc Posted...
The Google Mother’s Day Logo Offers 27 Art Variations – searchengineland.com Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border….. Continue Reading On searchengineland.com » The Clients I Can't Afford To Take – seomoz.org/blog Posted by Bill SebaldThis post was originally in YouMoz, and was promoted to the main blog because it provides great value...
Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business – searchengineland.com If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled a great buyers guide to enterprise web analytics tools, but what if you’re in the market for a…. Continue Reading On searchengineland.com » The Clients I Can't Afford To Take – seomoz.org/ugc Posted by Bill Sebald Creating demand where none currently exists is the expertise of a bullshit artist. Some in sales...
Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time – searchengineland.com The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through 2012. The site offers amazing animations such as the growth of Las Vegas and the shrinking of the Columbia Glacier, and you can point it at any […] Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Content Strategy beyond Top 10s – SEOgadget Webinar – seogadget.com/blog We’ve...
Attention Merchants: New Changes To Google Shopping Feed Specifications – searchengineland.com Google announced changes to the Google Shopping Feed Specification today. Here is a review of the updates and deadlines to be aware of: Products Without Unique Identifiers In the biggest change, Google has added the ’identifier exists’ attribute for merchants selling custom goods and… Continue Reading On searchengineland.com » How Guest Bloggers are Sleepwalking Their Way into Penalties – seomoz.org/blog Posted by James FinlaysonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or...
The Secret Recipe for Viral Content Marketing Success – seomoz.org/blog Posted by KelseyLibertThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online… Continue Reading On seomoz.org/blog » The Ultimate Guide to Multilingual and Multiregional SEO – searchengineland.com When you begin to get into multilingual and multiregional SEO,...
How To Ensure You Consistently Produce High Quality Content – searchenginepeople.com/blog The internet is a funny place. An SEO concept that "works" comes to light and those adopting online marketing strategies jump onto it like a trampoline. Some SEO strategies phase out; posting on article directories for instance. The majority of strategies will work just as well now, as they will in 5 years… Continue Reading On searchenginepeople.com/blog » Measuring Social Media – seobook.com/blog Measuring PPC and SEO is relatively straightforward. But how do we go about credibly measuring social media campaigns, and wider public relations and audience awareness campaigns?...
5 Ways to Ensure that Your Email Marketing Campaign Doesn't Look Like Spam – searchenginepeople.com/blog Avoid the agitation of having your email be considered spam by following these simple tips Email marketing is an important aspect of any comprehensive marketing campaign. But there are many ways to execute your email marketing campaign that wind up raising red flags with spam filters. Here, we look at several strategies you can employ to help ensure that your email marketing campaign doesnt look like spam and ultimately get you placed on a black list… Continue Reading On searchenginepeople.com/blog » Awesome Frickin' Content –...
Competitor Research In An Inbound Marketing World – seomoz.org/blog Posted by dohertyjf We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and then over the past couple of years with Panda, Penguin, and the EMD update all rolling out and affecting websites the world over…...
Live @ SMX London: Ready, Aim, Fire… Then Retarget! – searchengineland.com If that visitor from your search ad doesn’t convert, retargeting (also called remarketing) allows you to keep your message in front of potential customers as they visit other sites across the web, minutes, hours or even weeks after they’ve done that initial search. Retargeting attempts to… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Fixing the Broken Culture of SEO Metrics – Whiteboard Friday – seomoz.org/blog Posted by randfish As SEO continues to evolve, the metrics that indicate success continue to change with...
Google Places For Business Gets Its Own iPhone App For Managing Listings – searchengineland.com Local business owners have a new tool for managing their Google Places For Business listing: a dedicated app that works on the iPhone and iPod Touch. There’s no official announcement that I can find about the app, and as best I can tell, the iClarified blog was first to report on it. The… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Google Reconsideration Request Guidelines & Example – searchenginewatch.com/seo Writing an awesome reconsideration request is critical when you’re attempting to...
How to To Do Effective Link Building Outreach For Your SEO Campaign – searchenginepeople.com/blog In the world of internet marketing, there is nothing more important than link building Even with the evolution of SEO and the introduction of social media as a new Google ranking metric, link building is still one of the most important SEO strategies one can employ. How does one go about implementing effective link building? The best way to answer that question is to look at link building as link earning instead… Continue Reading On searchenginepeople.com/blog » Google Earnings: Q1 Revenue Rises And Paid Clicks Up...
Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been in this situation. You're on a call with a client, discussing changes that need to be made to the site to make it SEO-friendly, when you hear the words that make your blood run cold and your hand start to reach for aspirin. "Wait, I need to talk to my developer… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 15, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and...
#Thensome Quiz Some! – seogadget.com/blog Did you miss our latest industry event? Scroll down for a taste of what it was like with our SEO Trivia Quiz! We had our first SEO Pub Trivia Night held at Raven Bar in San Francisco. The night was a success with great contestants, food and tons of drink tokens. There were four teams that battled through the three rounds: SEO, Social and a very tricky Visual round… Continue Reading On seogadget.com/blog » Working With an Outside Developer: How to Make Your SEO Campaign Successful – searchenginepeople.com/blog Most people in SEO have been...
Where and How to Start with Your Content Creation Efforts – searchenginepeople.com/blog Although it may seem fairly straightforward,I've often found that the best content marketing campaigns usually follow a relatively simple formula when it comes to content creation. The less fuss there is the easier it will be to get content out the door and working in favor of your SEO. Start Gathering Topics One of the biggest complaints I hear from my SEO clients is that they don't know what to write about… Continue Reading On searchenginepeople.com/blog » SearchCap: The Day In Search, April 9, 2013 – searchengineland.com...
Finding and Building Citations Like an Agency – seomoz.org/ugc Posted by Casey Meraz So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. According to David Mihm, citations make-up roughly 25% of the overall local ranking factors… Continue Reading On seomoz.org/ugc » SearchCap: The Day In Search, April 5, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the...
Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics – seomoz.org/ugc Posted by Ben Alvord This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents. Warning! Notice that I used the word 'overwriting' above. The method I describe below literally overwrites the referrer which is logged within Google Analytics, similar to how a filter in Google Analytics can modify your data… Continue Reading On seomoz.org/ugc » 13 Essential SEO Power Tools – searchenginewatch.com/seo Looking for a nice selection of SEO power tools that will help diagnose...
How Much will Google Reader's Demise Cost your Business? – seomoz.org/ugc Posted by RebeccaLehmann The impending demise of Google Reader is more than a mere inconvenience to those of us who use it to follow an overwhelming collection of industry blogs, Google Alerts, and xkcd and Oatmeal comics. If you offer RSS as a way to subscribe to your content, whether it’s a blog or some kind of feed, then you stand to lose a chunk of your traffic on July 1… Continue Reading On seomoz.org/ugc » How Your Business Could Benefit from Facebook Collections – searchenginepeople.com/blog In December of...
AdWords Launches New Keyword Bulk Upload Feature – searchengineland.com Today, Google launched a new keyword bulk editing feature in AdWords designed to make it easier to add, edit and remove keywords at scale. The feature builds on the bulk editing tools released last November. Keyword bulk upload is accessible from the keyword report download window, shown below…. Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Introducing Moz Reader! – seomoz.org/blog Posted by Nick Sayers After the demise of Google Reader, we decided to rise to the challenge. Moz Reader is our answer. We can...
SEO from a Newb's Perspective – seomoz.org/ugc Posted by HappyBrooke Author’s note: I’m new to the SEOmoz community and super excited to be contributing – but frankly, I’m a little intimidated by all the expertise on this blog. Gulp. Read and critique with love and understanding for my beginner status, please. Here we go! For all of you search engine optimization gurus out there, I hope my perspective is a fresh one for you… Continue Reading On seomoz.org/ugc » SearchCap: The Day In Search, March 29, 2013 – searchengineland.com Below is what happened in search today, as reported on Search...
The Accuracy of Visitor Data Revisited – seomoz.org/ugc Posted by Mark Collier Over a year ago Rand published his revealing piece into the accuracy of traffic estimation tools such as Alexa, Compete and Google Trends and I was fascinated by the apparent abject failure of these services. Further studies only heightened my interest in the topic. It was clear, based on observation and some data, that these tools were not doing a great job… Continue Reading On seomoz.org/ugc » How to Live Tweet Like a Pro – seomoz.org/blog Posted by RuthBurr Those of you who follow me on Twitter have...
Analyzing & Drawing Conclusions From Website Heat Maps – searchenginepeople.com/blog Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way to analyze the data in front of us. This holds especially true when trying to visualize how people are interacting with your website. Luckily we can take that information and present it on a heat map which can give us quick and easy insights in to how our sites are being used and more importantly…how we can improve them… Continue Reading On searchenginepeople.com/blog » Linking From Within: How to Generate...
