Google Doubletalk and the Three Bears – searchenginewatch.com/seo Small business owners who want to succeed in SEO should embrace diversity, moderation and consistency to avoid the extremes. The trick is to do real SEO that will last. And they must ignore silver bullets as they represent fairy tale thinking. Continue Reading On searchenginewatch.com/seo » Google’s Father’s Day Logo – searchengineland.com Happy Father’s Day everyone! Google has a special Google logo, aka Doodle for the day. It is an interactive slot machine type of Doodle that matches up the diverse set of fathers around the world. Here is a video of...
I Have a Blog: Am I Doing Content Marketing Now? – searchenginepeople.com/blog If you're a blogger, content marketing is a term you've heard quite a few times before. In fact, we all have. Brilliant marketing sources like Moz, HubSpot, and others have mentioned content marketing countless times – not just because it's the hottest buzz word of the moment, but because it matters… Continue Reading On searchenginepeople.com/blog » Inside YouMoz: How To Guest Blog for Moz – seomoz.org/blog Posted by KeriMorgretHave you ever wondered what goes on behind the scenes at YouMoz? Here’s an explanation of what we’re looking for,...
How to Create Quality Multilingual Web Content – searchenginepeople.com/blog We explored the 3 key stages of tactical international SEO implementation in an earlier post; now its time to hone in on one particular element of multilingual SEO " content. Without high quality, optimised content, other SEO activity will be defunct. Google has long positioned good content as pivotal to all SEO activity, and recent Penguin updates have placed further emphasis on the need for relevance and user experience over keyword stuffing and black hat techniques… Continue Reading On searchenginepeople.com/blog » SPONSOR MESSAGE: 2013 Digital Trends Report – searchengineland.com This white...
Expanding Your PPC Beyond AdWords – searchenginepeople.com/blog Every now and then a company will come to me wanting to start doing some PPC for their business. Most of these businesses are small and usually relatively new, thus they have limited budget and are targeting smaller niche areas in their target market. The obvious starting point is Google AdWords. Google has nearly 70% of the search market, an advanced platform, a robust off-line editing tool, and a large online community (I highly recommend #ppcchat on Twitter)… Continue Reading On searchenginepeople.com/blog » How to Use Google Webmaster Tools to Maximize Your SEO...
How to Use Google's Disavow Links Tool the Right Way – searchenginewatch.com/seo The Disavow Links Tool used alone isn’t an effective means for recovering from a manual Google penalty or an algorithmic hit. The tool is just one component of a recovery plan and a minor one. Here’s how to correctly use the tool. Continue Reading On searchenginewatch.com/seo »
SEO and Community: Like Peanut Butter & Jelly – seomoz.org/blog Posted by jennita Community and SEO blog video intro – Jennifer Lopez wistiaEmbed = Wistia.embed(“uzp07ef40o”, { version: “v1”, videoWidth: 700, videoHeight: 394, volumeControl: true, fullscreenButton: false, controlsVisibleOnLoad: true, playerColor: “0081c7” }); More and more businesses and organizations of all sizes are realizing the importance of building an online community… Continue Reading On seomoz.org/blog » Link Removal Request Tips for Webmasters & Business Owners – searchenginewatch.com/seo Are you the owner of a good quality site who has been asked to remove links? If so, you’re probably wondering why a site like...
Yahoo Officially Rolls Out New Yahoo Search Results Design – searchengineland.com Yahoo has officially announced the redesign they’ve been testing for the past couple weeks is now live. The new design boasts a faster load time, search results higher up on the page, a new navigation bar at the top, and a more consistent look with the Yahoo homepage. Yahoo also promises to… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl – searchenginewatch.com/seo For websites hit by Penguin,...
#MozCon Speaker Interview: Karen McGrane – seomoz.org/blog Posted by Erica McGillivray I’m really excited that we’re bringing Karen McGrane, CEO at Bond Art + Science, to this year’s MozCon. A veteran of the content world, she’s a champion of making great content accessible to your audience. Karen proclaims that mobile is the best thing that’s ever happened for content… Continue Reading On seomoz.org/blog » Monetizing Site Search Queries – searchengineland.com I believe that once everyone starts thinking clearly again after the last round of Penguin updates — focusing on their business rather than on ways to game the system or...
Synergy in the Overlap of Technical and Creative Teams – seomoz.org/ugc Posted by selena.vidya SEO has turned into a very cross-discipline skillset where you absolutely need to be able to be able to communicate and break through team barriers. If I’ve learned anything in the past few years of building and managing teams, it’s that creating harmony between “technical” and “creative” teams can make or break your campaigns… Continue Reading On seomoz.org/ugc » A Universe of Graphs – seomoz.org/blog Posted by gfiorelli1 Sometimes, we have to look at things from far away to really understand them. Sequence from Contact by...
Is it Time to Take a Machete to Your SEO Strategy? – searchenginewatch.com/seo Has your site been subject to a steady decline in organic search traffic? Or even hit by a penalty? Either of these are likely signals that something is wrong in how Google perceives your site. It’s time to get clean and let go of bad SEO practices. Continue Reading On searchenginewatch.com/seo »
How to Use Twitter to Address Your Negative Internet Reputation – searchenginepeople.com/blog Social media is a wonderful way to spread the word about your business and by using it in your marketing mix new products and services may "go viral" in a cyber-instant. But platforms like micro-blogging site Twitter also have a downside when unhappy customers or disgruntled former employees and competitors send out negative tweets to the Twitterverse… Continue Reading On searchenginepeople.com/blog » Beating a Dead Penguin – searchenginewatch.com/seo With the launch of Google Penguin 2.0 behind us, it seems the majority of folks managed to survive the challenges...
Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated – searchengineland.com Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However for the Bing team the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release Bing becomes something… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How To Use Social Media to Engage Effectively With Customers Offline – searchenginepeople.com/blog Social media (i.e. Facebook, Twitter, Pinterest, Foursquare, etc.) is your link...
GoogleMart – seobook.com/blog It was hard to spot, at first. It started with one store on the outskirts of town. It was big. Monolithic. It amalgamated a lot of cheap, largely imported stuff and sold the stuff on. The workers were paid very little. The suppliers were squeezed tight on their margins. And so it grew. And as it grew, it hollowed out the high street… Continue Reading On seobook.com/blog » Is Facebook Becoming Skynet? – searchenginepeople.com/blog Much has been written about the amount of information Facebook collects and how they use it. Mark Zuckerberg flat out apologized for Facebook...
What Chris Hadfield Did Right (And You Can Too!) – searchenginepeople.com/blog As television was to the man walking on the moon in 1969, Social Media is to Commander Chris Hadfield's 5-month stint on the International Space Station (ISS). Evan and Kyle Hadfield, Chris' sons, began preaching the merits of Social Media at a family gathering in 2009 and again when it was announced that Dad would be on the 5-month mission to the ISS… Continue Reading On searchenginepeople.com/blog » Ecommerce Title Tags: Top 5 Ways to Increase Clicks – searchenginewatch.com/seo The first steps of commerce take place within the search...
Report: Google To Bid For Waze — To Shut It Down? – searchengineland.com According to a just-published Bloomberg report Google is preparing a bid for Waze. Earlier this month rumors indicating Facebook was in late-stage acquisition talks with Waze for roughly $1 billion appeared online. Other parties (Apple, Microsoft) may now also be interested in the social mapping… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Build Links to Your Blog – A Case Study – seomoz.org/ugc Posted by Matthew Barby I recently took some time out to do a bit of...
Mozscape in the Wild: How The API is (and Could be) Used – seomoz.org/blog Posted by Ryan_Watson Did you know that there are over 90 billion URLs are packed into our Mozscape API? That’s a lot of links. So many links, in fact, that it can be daunting to dream up all of the many ways that you could put those links to good use. When we originally built Linkscape (the predecessor to Mozscape), we mainly had one thing in mind… Continue Reading On seomoz.org/blog » How To Really Use Twitter Hashtags – searchenginepeople.com/blog Twitter users originally used hashtags to...
Designing a Content Strategy to Destroy Your SEO Nemesis – searchenginewatch.com/seo Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all! Continue Reading On searchenginewatch.com/seo » Google’s Impressive “Conversational Search” Goes Live On Chrome – searchengineland.com The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we...
5 Pillars of a Successful Modern Web Design – searchenginewatch.com/seo The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key. Continue Reading On searchenginewatch.com/seo »
SearchCap: The Day In Search, May 17, 2013 – searchengineland.com Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google’s head of search spam, Matt Cutts, posted a new video… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » 10 Essential WordPress Plugins to Improve SEO & Usability – searchenginewatch.com/seo Looking to increase your WordPress performance? These top 10 plugins (most of them free) will help you...
How to Move Rankings Up On Older, Existing Content – Whiteboard Friday – seomoz.org/blog Posted by randfish Many owners of established, older pages are facing a similar issue: they've been ranking decently for a keyword for some time, but they want to move into the coveted number one spot. However, older pages don't drive a ton of new press, new social signals, or awareness. If you want to boost your rankings for the same keyword you've been targeting for awhile, how can you move up to move the needle on your business? Adjusting your existing, quality content can be used...
Qapla'! The Bing Klingon Translator (and get $400.00 off at SES Toronto) – searchenginepeople.com/blog In conjunction with Bing Ads product updates and Yahoo! Bing Network research that encompass my day to day job, it is with great pleasure I get to announce something that veers a little off the search path. In anticipation of the upcoming release of Star Trek Into Darkness, Microsoft has teamed with Paramount Pictures to help you get excited about joining the crew of the Enterprise… Continue Reading On searchenginepeople.com/blog » Company Logos Come To Google Search Through “Organization Markup” – searchengineland.com Want to have your...
Why the Yahoo! Search Revenue Gap Won't Close – seobook.com/blog In spite of Yahoo! accepting revenue guarantees for another year from Microsoft, recently there has been speculation that Yahoo! might want to get out of their search ad deal with Microsoft. I am uncertain if the back channeled story is used as leverage to secure ongoing minimum revenue agreements, or if Yahoo! is trying to set the pretext narrative to later be able to push through a Google deal that might otherwise get blocked by regulators… Continue Reading On seobook.com/blog » Building a Freelance Link Building Team – seomoz.org/ugc Posted...
The Google Mother’s Day Logo Offers 27 Art Variations – searchengineland.com Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border….. Continue Reading On searchengineland.com » The Clients I Can't Afford To Take – seomoz.org/blog Posted by Bill SebaldThis post was originally in YouMoz, and was promoted to the main blog because it provides great value...
Google & Time Inc. Launch Timelapse: See How Any Part Of The World Has Changed Over Time – searchengineland.com The new Timelapse site, created by Time Inc. and Google, is a pretty amazing way to see how any part of the world has changed since 1984 through 2012. The site offers amazing animations such as the growth of Las Vegas and the shrinking of the Columbia Glacier, and you can point it at any […] Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » Content Strategy beyond Top 10s – SEOgadget Webinar – seogadget.com/blog We’ve...
Google Ignites Controversy By Using “Palestine” On Homepage – searchengineland.com Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, however, has arisen about one of Google’s international homepages: Google.ps. That’s the page previously dedicated to the… Please visit Search Engine Land for the full article… Continue Reading On searchengineland.com » How to Create Compelling Content Based on Learning Styles – searchenginewatch.com/seo People learn in different ways. Some people learn by doing, others by watching, while others learn best by listening or in another way. Here’s how to understand learning styles and align...
