Tag: rohitbhargava.com/blog

Leadership Lessons: Can You Really Get More Done with Less Time? + MORE

Kody
Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter – marketingland.com Since Facebook purchased the filter friendly photo app Instagram last year brand adoption has skyrocketed according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook owned Instagram has flourished. The post-purchase growth jumped 500% in just a year,… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » The Norwegian Art of Strategic Waiting – rohitbhargava.com/blog Choosing not to preserve a 1000 year old Viking ship doesn’t really surprise anyone in...

Weekend Favs May Four + MORE

Kody
Weekend Favs May Four – ducttapemarketing.com/blog/ My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road… Continue Reading On ducttapemarketing.com/blog/ » The Beal Deal with Janet Driscoll Miller (@janetdmiller) – marketingpilgrim.com What is up with this weather? The midwest is getting snow and here in Raleigh, NC,...

4 Pillars of Lean Web Design + MORE

Kody
Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android – marketingland.com A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 3 Ways to Use Multi-Channel Analytics Reporting for Better Marketing & Business Decisions – toprankblog.com The average consumer goes through...

What Makes a Great Facebook Landing Page? [Examples] + MORE

Kody
What Makes a Great Facebook Landing Page? [Examples] – unbounce.com/blog Will these Facebook landing pages get the thumbs up? (Image source) In 2009 I was introduced to the concept of having a dedicated landing page for each PPC ad. I saw first hand how conversion rates soar when this simple process is put into place and knew I would be an advocate for rest the rest of my professional life… Continue Reading On unbounce.com/blog » “Get More Likes”: Facebook Promoted Page Ads Now Available Globally – marketingland.com First introduced in the U.S. last December, Facebook has now made Promoted Page...

April Top 10: WordStream’s Best of the Month + MORE

Kody
5 Ways to Make Your Advertising Extraordinarily Effective – ducttapemarketing.com/blog/ Advertising is an important part of the lead generation puzzle. Some marketers suggest that you can do without the cost and low returns they attribute to advertising, but done right, advertising is a tremendous tool. photo credit: x-ray delta one via photopin cc I advocate an approach that calls for a mix of lead generation tactics that includes advertising, public relations and a systematic approach to referral generation… Continue Reading On ducttapemarketing.com/blog/ » Twitter Doesn’t Exactly Instill Confidence in Memo to Journalists – marketingpilgrim.com Twitter has taken a bit of...

Talk is cheap + MORE

Kody
How Dyson’s Winning Strategy Depends On Who They DON’T Hire – rohitbhargava.com/blog The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking technological innovation. But it does solve a problem. Great inventions usually do. And when James Dyson first created and produced his Ballbarrow, it was a hit with gardeners seeking an alternative that wouldn’t leave wheel shaped trenches in their garden… Continue Reading On rohitbhargava.com/blog » Responsive Layouts: How To Maintain Hierarchy Through Content Choreography – smashingmagazine.com    One of the issues we need...

Google Affiliate Network Closing Shop + MORE

Kody
How to Modernize an Old-School Event Marketing Strategy – blog.hubspot.com Trades shows and events. A marketer’s best friend? Or too old-school? I guess it depends on your perspective, and how up-to-date (or out-of-date) your event marketing strategy is. As an inbound marketer, I’m all about finding ways to draw people in instead of interrupt them to get my message heard. Unfortunately, it often feels like events are just totally contrary to the inbound marketing methodology… Continue Reading On blog.hubspot.com » Stop waiting for guarantees – jimsmarkteingblog.com If you have an idea you’ve been thinking about putting into action, I’d like...

How to Optimize Your Business Blog [Checklist] + MORE

Kody
Value Proposition: How do you create an effective value prop? – marketingexperiments.com/blog/ Tweet In today’s Web clinic at 4:00 p.m. EDT – “How You Can Use Email to Discover the Essence of Your Value Proposition (in 5 Simple Steps)” – Austin McCraw, Senior Editorial Analyst, MECLABS, will use our research to help you discover an effective value proposition, and answer questions like: What do your customers find most appealing about your offer? … Is it the price? … Is it a specific feature? … Is it the broader brand association? But first, we wanted to learn some value proposition insights...

TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” + MORE

Kody
TripAdvisor ProActively Adopts Viewability Standard With “Delayed Ad Call” – marketingland.com TripAdvisor ushered in a big change to their display ad placement platform last week that could have repercussions well beyond the travel industry.  In a proactive response to ad industry initiatives to move from a “served” to a “viewable” impression metric, the company… Please visit Marketing Land for the full article… Continue Reading On marketingland.com » 70 Percent of Mobile Searches Lead to Online Action Within an Hour – marketingpilgrim.com If you received traffic from a search engine today, send a thank you card to Alan Emtage. He built...

Benchmark 5: Things We Can Learn From the Mike Rice Situation at Rutgers + MORE

Kody
In Praise of Vanity Metrics – socialmediaexplorer.com In a recent Velocity Content Marketing Hangout, Joe Chernov said something interesting. In fact, he said very little that wasn’t interesting. But this one made me raise an eyebrow that took a while to come back down. Joe said, “Don’t knock vanity metrics. Sometimes they’re all you’ve got… Continue Reading On socialmediaexplorer.com » Marketing You: The key to building a great business! – jimsmarkteingblog.com It has never been easier to locate people or suppliers in your industry, who are capable. Search engines and social networks allow us to find capable people and check...

One Common Mistake That Can Ruin Any Conversation + MORE

Kody
Nuance Creates Mobile Advertisements That Talk Back – marketingpilgrim.com Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all. Nuance is going to change that… Continue Reading On marketingpilgrim.com » HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets – blog.hubspot.com I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands...

BullScanner – A New Product To Prevent BS In Business + MORE

Kody
Dynamic Remarketing Ads: The Future of Google Remarketing – wordstream.com/blog Google’s new dynamic remarketing feature – currently in beta – is hands down the best release from Google I’ve seen in a long time. As far as I’m concerned, this will be a MUST DO for all e-commerce websites that are advertising with Google.I’ve recently had the opportunity to try out the new dynamic remarketing ads, and in this post, I’ll explain how they work, why they’re better than traditional remarketing, and why you should care… Continue Reading On wordstream.com/blog » 15 Insider Tips for Creating a Content Creation Machine...

How To Build Your Own Custom Google Analytics Dashboard + MORE

Kody
Facebook Adds Reply to Comment Feature: A Cheer Rises Up Across the Land! – marketingpilgrim.com Take notice, my fine readers, today is a banner day – I’m going to say something nice about Facebook. After years of wishing and hoping, Facebook just implemented replies to comments. Yes, you heard it right. Now you can directly respond to a comment whether it’s first, last or somewhere in the middle… Continue Reading On marketingpilgrim.com » Design Patterns: C-Swipe: An Ergonomic Solution To Navigation Fragmentation On Android – smashingmagazine.com    There are 3,997 different Android devices. Your navigation should work with all of...

What Is the Difference Between Earned and Paid Traffic? + MORE

Kody
Make a Big Impact on Your Landing Page with a Small Budget Video – unbounce.com/blog Filming yourself? Awkward, yet cheap. (Image source) It seems like almost every respectable, tech-savvy company has a homepage video these days. And while it may be somewhat of a trend, it’s not without good reason. Adding a video to your landing page can produce big results. Like a 64% increase in conversions big… Continue Reading On unbounce.com/blog » How to Sell More by Focusing On Less – ducttapemarketing.com/blog/ Today’s guest post is from Duct Tape Marketing Consultant Sean D’Souza. – Enjoy! Image Credit: Sean D’Souza...