Small businesses typically don’t have much of a budget for branding and marketing. It is the sort of thing that’s really hard, because a lot of traditional marketing media is expensive. TV spots, radio broadcasts and widespread posters are expensive, eating away at the company’s money when it could be better spent elsewhere. However, there are ways to help people find out more about the products that are on sale without necessarily having to spend a fortune to do so. The first thing to do is to look at all the potential alternatives. For example, online marketing avenues are much cheaper. An account on a...