Social Media Jobs: NCAA, LKR Social Media, Make Meaning + MORE

Facebook has come under fire recently, with advertisers being pressured to pull out, as ads show up next to offensive content and in  groups and pages with questionable material. The company announced Friday that it will strengthen its advertising review process to ensure that it happens less frequently…

It was Build season in San Francisco, which meant that Microsoft was out in full force both digitally and in the flesh, talking up its future and down its competition. I usually compile a short roundup of sorts each Friday of Microsoft news from the preceding seven days. We’ll need a touch more time today…

Facebook’s move to simplify advertising has reached mobile. The company announced this week that it has simplified the creation flow for mobile app install ads, allowing advertisers to simply enter a link to the app in the App Store (for Apple) or Google Play (Android), without having to first register the app with Facebook…

To celebrate turning two, Google+ has announced a new Follow button, a new Communities badge, and updated badges for Pages and Profiles.
Similar to Twitter’s follow button, Google’s version is a standalone plugin that lets visitors follow you from your website. You can see the difference in how the button looks before, during, and after performing the follow action in the screenshot below…

New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing.
According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients…

Facebook just announced a new review policy for Pages and Groups that’s aimed at reducing cases where ads run alongside content that the advertiser or their customers might find objectionable.
Earlier today, a BBC report stated that Marks and Spencer and BSkyB had pulled “all or part of their spending” on Facebook after a BSkyB ad (which was “promoting an M&S voucher”) was shown alongside a Facebook Page that was titled “cute and gay boys” and included photos of teenage boys…

Yesterday, Facebook announced changes to its Ads Manager reports, citing a desire to simplify its advertising products. Whilst at first glance it certainly seems to do that from the reporting point of view, it goes further than that for marketers in changing the way we run our campaigns.
Up until now, a good Facebook advertising campaign would start with multiple campaigns with multiple adverts within them, allowing us to test out theories to allow us to optimise quickly to get the best results…

Are you wondering how your business can be more useful? Do you provide youtility? To learn about youtility and a new way of thinking when it comes to marketing, I interview Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from […

This week, the NCAA is hiring an assistant director of digital and social media, while LKR Social Media needs a social media marketing content creator. Make Meaning is seeking an online marketing manager, and GreenRoom Social is on the hunt for a PR account manager. Get the scoop on these openings below, and find additional social media jobs on Mediabistro…

Breakups are never easy.
And there are significant differences in the way people cope. It’s normal for some to sit in bed and indulge in gallons of Haagen-Dazs while grieving. Others bounce back immediately with little emotional hangover. Yet, whatever you do to get back on your feet, music is usually involved in some way as a coping mechanism…