SearchCap: The Day In Search, June 21, 2013 + MORE

SEO or Search Engine Optimization is the process of affecting a web page's results in the search engines.
By following some guidelines when writing your content to include keywords and phrases in "optimal" placement; by building links to your content from other websites and directories; and by making sure that your site is able to be crawled by search, you can improve your positioning in the search engine results…

Posted by randfish
Web marketers are increasingly turning to social media as a great source of high-quality links. Deciding to utilize social is a good first step, but earning the attention of others is easier said than done.

In today’s Whiteboard Friday, Rand covers four of his favorite tactics for squeezing the most link juice out of social media…

Posted by Casey_Meraz
Let’s face it. Local keywords research has never been that easy since the Venice update. While we have always been able to use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as “City Name + Keyword” we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Experiments With Social Search By Adding New Bing Boards To Search Results Bing announced today that they are adding a new social element to their search…

Please visit Search Engine Land for the full article…

Manual spam penalties of any type are difficult to recover from – especially if they are severe. These suggestions will give you places you can start to look, and things to do, to help lift 10 possible manual actions applied by Google.