SearchCap: The Day In Search, July 8, 2013 + MORE

Posted by Lindsay
As Web Community Manager @ThinkGeek, Carrie Gouldin built the company’s social media presence from the ground up and now engages hundreds of thousands of followers through multiple social platforms.

We’re excited that she is bringing her valuable insights about social media to MozCon! In her talk, “Using Metrics to Build Social Media Engagement,â€� she’ll share practical advice about how to track links, read metrics, and keep your followers hungry for more…

Google Analytics is an invaluable asset for any web marketing team. There are some amazing things you can do in Analytics which might not appear so obvious at first. Once you discover the potential of custom variables you will be blown away with all the extra data you can gather.
So What Is A Custom Variable?
Your Analytics account already tracks plenty of visitor data as standard…

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Local & Voice Search Improvements In Latest Google Glass Update Two search-related improvements made their way into the latest Google Glass software…

Please visit Search Engine Land for the full article…

While a lot of the specifics of the Google Penguin 2.0 update are still shaking out, a great deal of information has already emerged. Here’s a look at what we know, how Penguin 2.0 is affecting sites, and what to do if your site has been impacted.