SearchCap: The Day In Search, July 3, 2013 + MORE

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New AdWords Integration For Analytics Changes Campaign Name Reporting Google has announced a new AdWords integration for Google Analytics that starts rolling out…..

A good web design can get your readers to read your content and navigate your site. If you are currently on the lookout for a site template or design ideas you can incorporate into your site, here are some things that you should consider:
Use Colors that are Pleasing to Your Readers' Eyes
When considering colors that you will use on your site, consider going for colors that won't hurt your readers' eyes…

There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here’s a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering.

Posted by ChristopherFieldenThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
Creating timeless content is something all SEOs should aspire to do…

If we’re targeting keywords, getting good traffic as a result, but not converting as much traffic as we’d like, then it might be due to a market validation problem.
Basic keyword research typically involves looking at the nature of the web site, creating a list of terms that describe the offers being made, expanding the keyword list out using keyword research tools, and then targeting those keyword terms…