PR Takeaways to Die For from ‘Game of Thrones’ + MORE

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For years, online marketers have regularly used giveaway contests as a buzz-creating strategy. However, according to our research at Incentivibe, giveaway contests have another powerful benefit that marketers have rarely utilized: Giveaway contests have the ability to convert daily targeted visitors into email subscribers and leads…

Social content curation and social content creation are often the core to many brands’ social networking efforts. Curating and sharing useful content associates the topics with the brand and creates an affinity for the brand as what I like to call, “the best answer” for their areas of focus…

Retargeting on Facebook works just like any other retargeting strategy. If a visitor abandons your site without converting, retargeting on Facebook can display a Facebook Ad or an add directly in the Facebook News feed (beta) when the visitor is on Facebook later. Retargeting will drive some of those visitors back to your site so they can complete the conversion…

Do you remember the last television commercial you saw? How about the last radio ad you listened to?Okay, here’s one you’ll remember for sure: What company was behind the last banner ad you saw online?My guess is that you don’t remember any of those three types of advertising. But don’t feel bad about it…

I write about the power of building a network of strategic marketing partners a lot. I truly believe it’s an underutilized small business strategies.
Getting a group of like-minded business to market each others products and services adds exposure, creates new demand and builds on some already established trust…

We talk with former White House deputy photographer Paul Morse about his days covering the President and why he he left it all behind to start his own business.Related Articles
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The beloved Starks could really benefit from communications counsel.

Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured.
Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history…

Late last week, News Corp addressed investors with a slide presentation that outlines the future of their massive content network. Their overall plan for success is to create great content, make it available across a dozen different platforms, then sell it for a reasonable price. Sounds simple when you put it that way…

Meltwater provides a rich Results-Driven Social Media Marketing platform that’s popular globally, especially in the public relations industry.
Cultivate strong social business communities with Meltwater social media marketing solutions to build brands, nurture advocates and drive revenue. Meltwater social media marketing solutions combine deep social media monitoring and analytics with efficient social engagement to help you create more effective marketing campaigns and build deeper brand relationships across large communities to deliver real social media ROI…

The world’s largest online seller generated nearly $610 million in ad revenues last year according to a new report from eMarketer. The ecommerce giant is making a play for more digital ad business with substantial efforts to build out its in-house ad tech capabilities and expand its offerings….

Social influence measurement site Klout has attracted a lot of attention. The site tracks social media influence across a range of sites and has generated love, hate and even parody!

Klout fans praise:

the ability to put some numbers behind your social media interactions using an impressive array of social networks…

Well, this is no easy feat but kudos to Backlinko and SingleGrain for putting together this infographic aimed at dissecting Google’s ranking algorithm. The infographic walks through domain factors, page level factors, site-level factors, backlink factors, user interaction, additional indicators and social signals…

Here’s a gem for you… what if you could integrate your project management system with on-screen annotations to make it easier to report issues and tackle tasks on the web? No sharing screenshots, wondering about browser versions, or trying to decipher issues described by someone not as technical you are…