Pandas And Loyalty + MORE

Having weird and outrageous items in your product range can attract a lot of attention. Even when such products aren’t very lucrative to sell, its relevance to your normal products gets you the right external links. Here’s how it works.

Posted by Steven_Macdonald
Conversion rate optimization is now the most important priority to digital marketers along with content marketing. The demand for conversion rate experts has never been higher and conversion rate optimization is now a common fixture within the SEO’s job description…

Upon hearing the news that Adobe was releasing support for Bing Product Ads through its Media Optimzer platform, I asked Microsoft about about the status of the product ads launch. In a new statement to Search Engine Land, David Pann, GM, Microsoft Advertising Search Group, said: “We are on…

SEOs debate ranking metrics over and over, but if there’s one thing for sure, it’s that Google no longer works the same way it used to.
The fundamental shift in the past couple of years has been more emphasis on what could be characterized as engagement factors.
I became convinced that Panda is really the public face of a much deeper switch towards user engagement…

Posted by Dr-Pete
Back on June 21st, Matt Cutts replied to a tweet about payday loan spam with an unusual bit of information (reported on Search Engine Roundtable):

The exact timeline was a bit unclear, but Matt seemed to suggest a prolonged algorithm update covering as many as three weeks…

Did you know you can now have up to 3 million keywords in your Google AdWords account? As of October 2011, Google increased its standard limit for the number of keywords allowed in a Google AdWords count from approximately 50,000 to 3 million.
While this presents an obvious opportunity for large ecommerce websites to create huge automated Google AdWords campaigns based on product feeds and exports, the less obvious opportunity is that for non-ecommerce websites to better capture the long-tail of search…