One Common Mistake That Can Ruin Any Conversation + MORE

Conversations, word-of-mouth, chat — it’s amazing how many auditory words we use to describe text-based actions. Replying to comments on Facebook is a conversation, sharing a product review in a blog is word-of-mouth and chatrooms have functioned for years without any chatter at all.
Nuance is going to change that…

I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.

But the real power comes when you begin analyzing your own, individual sets of data so you can find out what kinds of content, timing, and behaviors work best for your specific audience…

In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. In a way it was like the early prospectors digging around and bumping into gold with little more than an idea and some hard work staking claims. (This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts)
But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools…

  

In the first part of this series, we discussed Backbone.Marionette’s Application. This time around, we’ll discuss the module system that is included in Backbone.Marionette. Modules are accessible through the Application, but modules are a very large topic and deserve an article dedicated to them…

Making infographics is a fine art.
Done correctly, they communicate nuanced and complicated ideas in an easy-to-understand format. But as simplistic as infographics appear, they’re actually very complex.
Good infographic design is more than just clean layout, eye-catching colors, and good font choice…

When there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. That’s where I’m at with the intersection of search, social and content marketing.
For the past few years I’ve been giving presentations all over the world to educate marketers on the importance of an attract, engage and convert approach to content marketing…

I recently took to Twitter to ask what nonprofit I should write about. Kate Atwood suggested we feature beremedy.
@marcapitman -write on @beremedy. Check out their indiegogo campaign to take the platform nationwide: indiegogo.com/projects/berem…#GivingTuesday
— Kate Atwood (@KateAtwood) March 26, 2013
Never having heard of it, I went to their Indiegogo page to learn more…

The pagerank algorithm was largely gamed because all it required was a black-hat SEO person building keyword-rich links back to a site. Over time, regardless of where the links were built, the site would rise in rank. Google knew that their search engine results were being gamed and subsequently strengthened their algorithms to pick up other quality queues…

If you want better results from your presentations, I know you will find this post useful. It’s about the direct link between a great presentation and a stand-up comedy routine.
A funny fact

Any good comedian will confirm that you start a stand-up routine with your 2nd best joke and finish with your best joke…

When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”.
My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000…

A few words on the DDOS attacks on Spamhaus.Related Articles
How to Reduce Spam Complaints?Image-Only HTML Emails Getting BlockedTips to avoid spam filters

A new Facebook Ads Manager enhancement released today places an emphasis on defining goals and actions for all ads. No longer will Facebook advertisers be confused to how ads are performing as the main defined action will show more prominently in the overall ad summaries and within Ads Manager…

Please visit Marketing Land for the full article…

There are two kinds of coaches in sports. There are coaches who create a playbook before a game and follow it – and there are coaches who make their playbook for a game based on watching the game and making adjustments based on what is happening. Guess which kind of coach usually leads more successful teams? Being flexible is never easy – but there is one mistake that most of us make everyday that leads to inflexible thinking, boring panel discussions and limited conversations…

(Image source)
This blog post is part of a 4-part blog series on how to make a viral video that is launching tomorrow on the Smartshoot blog. The blog series is based on the book The Viral Video Manifesto and outlines four-principles when it comes to viral video.
Unlike a movie where the audience knows beforehand that it will be a 2 hour investment full of character back stories, compelling narratives and hopefully a thrilling yet unexpected ending, a viral video must think like a street performer…