News Flash: Google AdWords CPC Down by 6% Year-Over-Year in Q2 2013 – Here’s Why! + MORE

There’s been a ton of grumbling and conspiracy theories in the search engine marketing community about how new enhanced campaigns – the biggest and most disruptive upgrade to the AdWords advertising platform in the last 10 years – are just a ploy to raise CPCs. Various vendors including Adobe and others have recently released studies claiming that CPCs are already rising by 6% this quarter…

So you’re a musician who’s looking to make a statement online and you’re thinking about making search engine optimization (SEO) techniques work for you? If that’s the case, then be advised that, while there is no magic bullet in search engine optimization, it’s also not hard  to improve your search visibility within Google and Bing…

Amazon has beaten Pinterest in a battle over .pin, one of the many new generic top-level domains (gTLDs) that are in the process of joining existing domains like .com, .net and .org. In a decision issued this week, a World Intellectual Property Organization mediator rejected Pinterest’s…

Please visit Marketing Land for the full article…

How long do visitors stay on your website before clicking away?
According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them.
I’ve dubbed this “the 59 Second Rule…

It’s time to check in with comScore Video Metrix to find out how many people watched online videos in June.
Drum roll. . . .
183 million Americans watched more than 44 billion online content videos.
They also watched more than 20 billion video advertisements popping up from only 15.8 billion in May…

  

Unlike many other industries, the Web design community is all about sharing knowledge and experience. Each of us is very lucky to be part of such a great and useful learning environment, and it is up to us to embrace it — to embrace our learning experiences, and also to embrace our ability to share…

The annual study of Fortune 500 company blogs and social media use by the University of Massachusetts Dartmouth has been published for 2013 indicating the largest increase in corporate blogs since 2008. Other statistics from the report:

77% of Fortune 500 companies have at least one Twitter account
Consumer Food Products and Specialty Retailers lead with Twitter adoption
Facebook, Google and Starbucks have the largest Twitter following with a combined 20,000,000 Twitter followers
69% of Fortune 500 companies have a Facebook fan page
Facebook, Coca Cola and Walt Disney have the largest Facebook following with a combined 300 million fans
69% of Fortune 500 companies have a YouTube account
9% of Fortune 500 companies have a Pinterest account
35% of Fortune 500 companies have an active Google+ account…

Choices are hard.
And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about…

There are a large number of individuals, on the web that have a tendency to take short cuts. Really big short cuts. These individuals have been straight up stealing people’s content and using it on their own sites to save themselves time, money and effort.Related Articles
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Your audience varies. While you may appreciate a long-copy whitepaper, another prospect may simply want to review a feature list before they contact you for business. This great infographic from ContentPlus, a UK-based content marketing service, provides an overview of the variety of content offerings that exist, why they work, and some supporting data…

Many people who write blogs, newsletters, email marketing, ect, think they are growing a tribe or community, when in fact, they are doing the opposite.
Allow me to explain.
Content marketing… and buckets
The problem with trying to fill a bucket, which has a big hole in the bottom, is that the water flows out just as fast as it flows in…