Mobile App Marketing, App Retention, and Building Real Customer Relationships + MORE

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here’s how owned, earned, and paid media supports SEO for maximum organic search performance.

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Mobile App Marketing, App Retention, and Building Real Customer RelationshipsPosted by robigangulyThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.Mobile app growth is stunning (and changing your business)

As I shared in a prior post about inbound marketing for mobile, the growth of the app ecosystem is simply extraordinary…

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Actionable Ideas For Custom Variables in Google AnalyticsAs always with Google Analytics, it's only when you start using the more advanced and hidden away features such as custom variables do you really start to get true value out of it. Although we can analyse and learn a lot from the data presented by default, in order to further segment and understand, we need to employ custom variables…

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Google has confirmed that there are current issues with displaying authorship rich snippets on “very few sites.” A Google spokesperson told us “it’s something we’re actively working on” but that only “it affects very few sites” on the internet. This…

Please visit Search Engine Land for the full article…

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